In anticipation of the Lunar New Year, brands are tapping into the holiday with commemorative products that range from tiger-themed earbuds to Lunar New Year teas. According to the Chinese zodiac, the Year of the Tiger begins on February 1 and ends on January 2, 2023. Those born during this time are said to be courageous, competitive, unpredictable, and confident.
These Lunar New Year products embody these values and all boast bold tiger-inspired aesthetics. One stand out from the list comes from DIESEL. The brand recently launched a gender-neutral Lunar New Year capsule that features Chinese zodiac sign-themed graphics. Some featured graphics include feline motifs, tiger crests, and pastel mountains. The collection adorns each piece with DIESEL's signature red and ecru.
20 Lunar New Year Products

20
Celebratory Tiger-Themed Fashion
The Valentino Tiger 1967 Collection Welcomes a New Lunar Calendar

19
Lunar New Year Whiskies
Johnnie Walker Releases Limited-Edition Blue Label Lunar New Year Whisky

18
Gender-Neutral New Year Capsules
DIESEL Launched the Lunar New Year Collection
17
Festival-Inspired Lipsticks
The ‘Lunar New Year Matte Revolution Lipstick’ is Limited-Edition
16
Lunar-Inspired Outwear Capsule
Nobis Commemorates Lunar New Year with an Exclusive Collection
15
Lunar New Year-Themed Accessories
Off-White Unveils 'Year of the Tiger' Accessories Capsule
14
Lunar New Year Scotches
The Johnnie Walker King George V Lunar New Year Tiger Edition is Premium
13
Chinese New Year-Themed Whiskeys
Glenfiddich Celebrates The Lunar New Year With New Gran Reserva
12
Exclusive Tiger Striped Sneakers
The Air Jordan 1 Low Chinese New Year Shoes Feature Tiger Stripes
11
Tiger-Themed Beauty Collections
Shiseido Launches a Lunar New Year Campaign and Product Range
10
New Year-Themed Luxury Campaigns
The New Gucci Tiger Collection Celebrates the New Year
9
Mango-Flavored Pastries
'Sugar Bowl Bakery' Has Released Bite-Sized Mango Cakes for Lunar New Year
8
Tiger-Themed Powder Palettes
The Get ‘Em Tiger Shadow Palette Celebrates the Lunar New Year
7
Lunar New Year Teas
DavidsTea Has Released the Lunar New Year Collection 8 Tea Sampler
6
Lunar New Year Cosmetics
Celebrate in Style with the ‘Lunar New Year Rouge Dior Gift Set’
5
Festive Lunar Year Packaging
Nars Launches Its Limited-Edition Cosmetic Collection
4
Festive Setting Powder Packaging
Laura Mercier Celebrates with the Year of the Tiger Collection
3
Festive Universal Skincare Primers
Clé de Peau Launches Limited-Edition Lunar New Year Packaging
2
Skin Intelligence-Awakening Serums
Clé de Peau’s Revolutionary Serum is in Festive Packaging
1
Tiger-Themed Earbuds
These Special Beats Studio Buds Celebrate the Year of the Tiger
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Lunar New Year-Inspired Jewelry
Tiffany & Co. Launched the 2024 Lunar New Year Collection
Lunar Festivity-Inspired Embroidered Shoes
Nike Unveils a New 喜喜 Design of the Air Force 1 Low
Anniversary-Celebrating Calendars
Sanrio Introduces a New Collection of 2024 Calendar Downloads
Zodiac Snakeskin-Finished Boots
Dr. Martens Year of the Snake Collection Has Red Soles and More
LNY-Inspired Jewelry Capsules
Mademoiselle Jules’ Lunar New Year Capsule is Elegantly Traditional
Minimalist New Year Sneakers
On Year of the Snake Cloudtilt Marks the Lunar New Year
Cartoon Cat-Themed Drinkware
Starbucks and Hello Kitty Launch a Cartoonish Cup Collection
Holographic Pet Accessories
The Wild One Introduces Its First-Ever Holographic Print
Zodiac-Associated Animated Characters
Sanrio Characters are Paired Together with Astrology Signs
Lunar New Year Charms
Marc Jacobs Features a Limited-Edition Snake Bag Charm
Festive Cartoon Plushies
7-Eleven’s New Limited Edition Sanrio Plushies are New Years-Themed
Exclusive Lunar New Year Runners
The On Cloudmonster LNY Model is Festive and Ultra-Comfortable
Lunar New Year Whiskies
James Jean Designs Johnnie Walker Blue Label's Lunar New Year Bottle
Zodiac-Inspired Jewelry
Pandora’s Lunar New Year Capsule Celebrates the Year of the Snake
Vibrant Zodiac-Inspired Tequila Bottles
Tequila Don Julio 1942 Debuts Year of the Snake Edition
Snake-Honoring Whimsical Sneakers
Nike Celebrates LNY With an Air Jordan 11 Low Model
LNY-Inspired Toys
LEGO's Lunar New Year Collection Offers Celebration and Creativity
Lunar New Year Sneakers
New Balance is Selling New Year of the Snake Sneakers
Artistic New Year Spirits
These Glenfiddich Lunar New Year Releases are Limited-Edition
New Year-Inspired Basketball Shoes
Nike's KD 4 Sneaker Gets a Year of the Dragon Colorway
Symbolic Jewelry Designs
Swarovski's Lunar New Year Collection is Joyful and Celebratory
Chinese Motif-Inspired Streetwear
BAPE Launches its New 'A Rising Bape' Collection
Lunar New Year Luggage
The TUMI Lunar New Year Collection Marks the Year of the Snake
Lunar New Year Timepieces
The Year of the Snake Swatch Collection Honors the Tradition
Zodiac-Inspired Tumblers
Stanley's Lunar New Year Tumbler Combines Elegance and Functionality
Luxury Beauty Advent Calendars
Clear Your Shelf for Cult Beauty's 2024 Advent Calendar
Snake-Inspired Textural Clogs
Birkenstock Presents the New Black Python Tokio Cazador
Beauty Retailer Advent Calendars
The BEAUTY BAY Advent Calendar is Arriving Ahead of the Holidays
Lunar New-Year Luxury Fashion
MM6 Maison Margiela Presents the Year of the Snake Collection
Dragon-Inspired Luxury Coats
Canada Goose is Embracing the Spirit of the Lunar New Year
Tiny Chinese Zodiac Figurines
Starbucks Japan Teams Up with Shimada Koen for the Year of the Snake
Zodiac-Inspired Coffee Mugs
Starbucks Japan Has a Charming New New Year Mug Snake
Customizable Beaded Touch Bracelets
TOTWOO Launches a Product for Valentine's Day
LNY-Inspired Jewelry Collections
Vivienne Westwood’s Lunar New Year Collection is Striking
Lunar New Year-Inspired Streetwear
Carhartt Introduces the Year of the Snake Pack for LNY
Anthropomorphized Headphone Concepts
The DMOOSTER D76 Mini TV Wireless Earbuds Concept is Playful
Asian Cuisine Merch Collections
The Panda Express x UPRISERS Cozy Collection Arrives December 5
Exquisite Cognac Bottles
Hennessy Debuts its Exclusive Lunar New Year Limited-Edition Collection
Festive Lunar New Year Sneakers
The Skechers Street™ Uno: Year of the Dragon Fuses Style & Comfort
Lunar New Year-Celebrating Timepieces
Arnold & Son Commemorates the Year of the Snake
Lunar New Year Lineups
KITH Showcases its 'Year of the Snake' Collection with Traditional Motifs
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Elevated Diamond Jewelry Collections
Pandora Unveils Lab-Grown Diamond Line and Lunar Designs
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Harmonious Romance Candles
The Diptyque Valentine’s Day 2025 Collection Has Two Products
Elegant New Year-Inspired Fashion
The Alexander Wang 2024 Lunar New Year Capsule is Celebratory
Celebratory Bathroom Collections
Lush’s Lunar New Year Collection Celebrates the Year of the Snake
Asian Cuisine-Celebrating Global Campaigns
Lee Kum Kee Launches the Flavors That Bind Campaign
Lunar New Year Whiskeys
The Royal Salute Lunar New Year Gift Pack Marks the Year of the Snake
Dragon-Honoring Luxurious Cars
Rolls-Royce Celebrates Lunar New Year with Phantom Extended Cars
Anime-Inspired Tea Products
This Studio Ghibli Tea Pays Homage to My Neighbor Totoro
LNY-Inspired Luxury Fashion Capsules
Maison Margiela Honors the Snake with the Renewal Collection
Japanese-Inspired Collectible Figurines
The Karl Lagerfeld Tokidoki Figurine is a Playful Tribute
Lunar New Year Donuts
Krispy Kreme Year of the Snake Donuts are Arriving in Japan
Springtime-Themed Cosmetics Collections
The Tree Hut Spring Collection Has New Products and Scents
Festive Holiday-Themed Calendars
Bokksu Unveiled Two New Luxurious Holiday Advent Calendars
Shimmery New Year-Inspired Streetwear
Hajime Sorayama Joins PUMA On a LNY Collection
Inaugural New Year Fashions
The Maison Margiela Lunar New Year Collection is the Brand's First
Collaborative Ceramic Zodiac Gifts
Tiffany & Co. x Oscar Wang Range Marks the Year of the Snake
Lunar New Year-Inspired Accessories
ALEXANDER MCQUEEN Launched a Lunar New Year Accessories Line
Lunar New Year GPUs
'Colorful' Released a 4060 Ti Year of the Dragon Edition GPU
Lunar New Year-Inspired Sneaker
The New Nike Dunk Low Gets a Festive Lunar Update
LNY-Honoring Intricate Timepieces
The Limited Conquest Heritage Timepiece Model Honors LNY
Valentine's Cafe Merch Collections
Starbucks Valentine's Day Merch is Ready to Gift
Lunar New Year Footwear
The Vibram FiveFingers KSO Evo Year of the Snake Mark the New Year
Lunar New Year-Inspired Bottles
Martell Unveils the New L’Or de Jean Martell Zodiac Edition
Cartoon Cat Toothpastes
MOON x Hello Kitty Made a Special-Edition Toothpaste & Toothbrush
New Year-Inspired Fashion Collections
Alexander McQueen Launched a 2025 Lunar New Year Campaign
Heritage-Based Bubble Tea Promotions
Gong cha Introduces Lunar New Year Scratch Cards
Lunar New Year Lip Tints
Tower28 is Launching a Lunar New Year LipSoftie Shade
Honorary Limited-Edition Beauty Sets
Sephora Canada Celebrates the Lunar New Year
Luxury Bohemian Fashion Brands
Tiger and the Monkey Emphasizes Adventure and Style
Lovable Cartoon Cat Apparel
Forever 21 and Sanrio Debut Their Collaborative Valentine’s Day Line
Illustrative Custom Sneakers
Koio Drops a Limited-Edition Lunar New Year Sneaker
Chinese Tradition-Celebrating Accessory Collections
Tod’s Celebrates the 2025 Chinese New Year
Scale Texture Lifestyle Sneakers
adidas Celebrates the Year of the Snake with a Superstar Shoe
Lunar New Year Smartphones
The ZTE Nubia Z70 Ultra Comes in a New Orange Hue for the New Year
Zodiac-Assigned Furniture Items
IKEA Singapore Unveils Playful Astrology Furniture Connections
Supercar-Inspired Earbud Designs
Eric Cheng Designs the TL65 Inspired by a Lamborghini
Playful Parental Cafe Gifts
These Starbucks Japan Mother's Day Products are Charming
Lunar New Year-Inspired Noteboooks
Moleskine Adds New Designs to the 3 Artists, 3 Countries Series
LNY-Inspired Technical Fashion
Stone Island Presents the Year of the Snake Collection
Humorous LNY Stories
Panda Express’ Lunar New Year Ad Celebrates Family, Food, and Humor
Lucky Keyboard Keycap Collections
The Drop + Boba.Types DCD Lunar New Year Keycap Set is Vibrant
Romantic Cafe Accessories Ranges
The Starbucks Japan Valentine's Day Range is Here for 2025
Limited-Edition Collaborative Tumblers
Tyla X Stanley Release a Limited-Edition 'Tyger' Tumbler
Lunar New Year-Honoring Speakers
Yao Bao and Wa Liu Design the Devialet Phantom I 108 dB
Album-Honoring Merch Collections
Tyler, the Creator Launches Merch to Celebrate Cherry Bomb
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Chinese Tea Brand Pop-Ups
HEYTEA Celebrated a Successful Expansion into the French Market
Bespoke Red Envelopes
D'USSÉ Cognac & Humberto Leon Crafted Limited-Edition Red Envelopes
Opulent Satin Lipsticks
Charlotte Tilbury Unveiled Lunar New Year Lipsticks
Anime-Themed Coffee Carriers
The Donguri Kyowakoku Studio Ghibli Mug Tumblers Come in Four Styles
Lunar Celebration Whiskys
Johnnie Walker's Lunar New Year Limited Edition Honors the Snake
Harmony-Emphasizing 3D Advertisements
Wuliangye Debuted a Clever Ad in New York’s Times Square
New Year-Inspired Eye Creams
Clé De Peau Debuts the Eye Contour Cream Supreme
Dragon-Motif Motor Scooters
The New Graphic Vespa 946 Dragon Celebrates Lunar New Year
Festive Tea Blends
Celestial Seasonings Tea Introduced its Holiday Teas for the Winter Season
Holiday-Ready K-Beauty Collections
TIRTIR Offers a Series of Delightful Holiday Gift Sets
Lunar New Year-Inspired Speakers
Marshall's Latest Emberton III Speaker Version Honors LNY
New Year-Celebrating Retail Capsules
BAO and Dover Street Market Celebrate Lunar New Year
Jewelry-Filled Advent Calendars
These Abbott Lyon Jewelry Advent Calendars are Personalized
Luxurious Heritage-Honoring Decanters
LOUIS XIII Introduced its 2025 Lunar New Year Coffret
Moon Viewing Cafe Drinkware
The Starbucks Japan Tsukimi Collection Has Several Styles
Heritage-Inspired Cup Capsules
Starbucks and New Era Unveil a New Collection for Indian Customers
Fruity New Year Lattes
The Starbucks Japan Strawberry Tea Latte Marks the Year of the Snake
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Lunar New Year Cognacs
ABK6 Cognac Unveiled a Limited-Edition Spirit Ahead of the New Year
Traditional Iconography Bags
Hunter Luxury Debuts its 'Ophidian Mini Bag Collection'
Dramatically Elongated Red Pockets
The Secret Little Agency and Mother Create a Long Bao
Lunar New Year-Themed Campaigns
Miu Miu’s 2025 Chinese New Year Campaign Presents 'The Encounter'
Collaborative Racing Headwear Ranges
New Era and 24 Hours of Le Mans Partnered for New Hats
Lunar New Year Parties
Dragonpalooza Promises to Be New York's Biggest Lunar New Year Celebration
New Year Retail Promotions
Target Circle Members Can Score a Complimentary Item This January
Textural Update Skate Sneakers
Vans Unveils a Limited-Edition Range with Zhang Quan for LNY
Good Fortune Citrus Packaging
This Sunkist Growers Packaging Marks the Lunar New Year
New Year-Inspired Travel Campaigns
Trip.com Group Unveils the Lunar New Year 2025 Trends
Lunar-New-Year Dining Experiences
The InterContinental Chiang Mai Offers a Chinese Dinner Set
Snake-Themed LNY Tees
Dover Street Market and VERDY Collaborate on a Chinese New Year T-Shirt
Sport-Styled ANC Earbuds
The iQOO TWS 1e Headphones Offer 42-Hours of Playback
Lunar New Year Accessories
OtterBox Lumen Rolled Out a Year of the Dragon Phone Case Collection
Lunar New Year Celebrations
MáLà Project and Busboy Collaborate on a Special Event
Exclusive Pet-Themed Collections
Target Introduces its New Cuddle Collab Collection of Decor
Good Fortune Pot Designs
This Staub Enameled Cast Iron Pot Celebrates the Lunar New Year
Regional Zodiac Treat Boxes
The Sweet Diplomacy Lunar New Year Box Has a Taiwanese Inspiration
Stylish Jewelry-Inspired Earplugs
The JING Designer Earplugs Have Interchangeable Gemstones
On-Demand Lunar New Year Deliveries
DoorDash Partners with Craig Wong to Celebrate Lunar New Year
Athlete-Backed Sports Apparel
Tiger Woods and TaylorMade Golf Team Up to Launch Sun Day Red
New Year-Celebrating Skincare Sets
ESW Beauty Marks Year of the Glow Skincare Essentials Set Is
Floral Clover Fragrances
Zoologist Rabbit Captures the Essence of Tunnelling the Dark
Festive Eco-Friendly Apparel
EarthyTweens Offers Up a New Clothing Capsule for the Holidays
Nostalgic Lunar New Year Spots
Apple’s Chinese New Year Film Brings Nostalgia and Love to Life
Fried Chicken Zodiac Promotions
This Bonchon Lunar New Year Promotion Provides a Free Tote Bag
New Year Dining Rewards
BIBIBOP Asian Grill is Rewarding Loyalty Members for the Lunar New Year
Heritage-Honoring Shopping Festivals
DFS Hosts LNY Activations in Hong Kong and Macau
Convenience Store Cat Campaigns
The Family Mart Family Nyart Major Campaign Celebrates Cat Day
Smartphone-Filmed Festive Campaigns
Apple Celebrates Lunar New Year with Little Garlic Film
Colorful Enamelware Plates
Studio Tigress Introduced its VIP (Very Important Plates) Collection
connection-promoting new year installations
Nihao! China • Let's Meet is a cultural exchange event
Colorful Zodiac Candles
Anthropologie's Zodiac Candle Collection is Whimsical and Transportive