Tower28 is Launching a Lunar New Year LipSoftie Shade
Katherine Pendrill — January 2, 2025 — Fashion
References: hypebae
Tower28 is looking to help consumers mark the Lunar New Year with its new Lunar New Year LipSoftie.
In honor of the Year of the Snake, Tower28 has launched a special version of its best-selling LipSoftie Tinted Lip Treatment. The new Red Bean Mochi tint is a rich, dark pink that delivers a beautiful finish, while also helping to keep the lips feeling hydrated and protected. As Tower28 founder Amy Liu explains, then ew shade is a nod to her AAPI heritage, as "Lunar New Year is a time for honoring Asian heritage, spending time with loved ones and of course, eating lots of sweets."
The Lunar New Year LipSoftie in Red Bean Mochi is available now from the brand's website.
Image Credit: Tower28, hypebae
In honor of the Year of the Snake, Tower28 has launched a special version of its best-selling LipSoftie Tinted Lip Treatment. The new Red Bean Mochi tint is a rich, dark pink that delivers a beautiful finish, while also helping to keep the lips feeling hydrated and protected. As Tower28 founder Amy Liu explains, then ew shade is a nod to her AAPI heritage, as "Lunar New Year is a time for honoring Asian heritage, spending time with loved ones and of course, eating lots of sweets."
The Lunar New Year LipSoftie in Red Bean Mochi is available now from the brand's website.
Image Credit: Tower28, hypebae
Trend Themes
1. Culturally-inspired Beauty Products - Beauty brands are increasingly drawing inspiration from cultural events, leading to products that resonate deeply with specific communities.
2. Seasonal Product Launches - Companies are strategically releasing limited-edition products tied to seasonal festivities to capture consumer attention and drive sales.
3. Inclusive Beauty Innovation - There is a growing trend toward beauty products that celebrate and incorporate diverse cultural heritages, enhancing broader consumer connection.
Industry Implications
1. Beauty and Cosmetics - The beauty industry is experiencing a surge in demand for products that blend cultural authenticity with modern aesthetics.
2. E-commerce Platforms - Online retail is booming as exclusive launches and niche products become more accessible to consumers around the world through digital storefronts.
3. Cultural Merchandise - Industries focusing on culturally significant products are gaining traction by tapping into the demand for heritage-inspired goods.
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