Starbucks Japan Has a Charming New New Year Mug Snake
Katherine Pendrill — December 29, 2024 — Art & Design
References: soranews24
With the Lunar New Year just around the corner, Starbucks Japan has released a new New Year Mug Snake.
2025 marks the Year of the Snake and Starbucks Japan wants to help consumers embrace the fresh energy and opportunities the new year will bring with some eye-catching new drinkware. The first item in the Zodiac-inspired collection is the New Year Mug Snake, which features a smiling white snake wrapping itself around a festive red ceramic mug. This mug comes in both a coffee cup size and a smaller espresso cup size. There's also a New Year Canister Snake, which is a container designed for storing coffee beans that features an adorable white snake coiled on top.
Other items in the collection include the cuddly Bearista Snake, Reusable Cup Exclusive Drink Hole Cap Bearista Snake, and more.
Image Credit: Starbucks Japan
2025 marks the Year of the Snake and Starbucks Japan wants to help consumers embrace the fresh energy and opportunities the new year will bring with some eye-catching new drinkware. The first item in the Zodiac-inspired collection is the New Year Mug Snake, which features a smiling white snake wrapping itself around a festive red ceramic mug. This mug comes in both a coffee cup size and a smaller espresso cup size. There's also a New Year Canister Snake, which is a container designed for storing coffee beans that features an adorable white snake coiled on top.
Other items in the collection include the cuddly Bearista Snake, Reusable Cup Exclusive Drink Hole Cap Bearista Snake, and more.
Image Credit: Starbucks Japan
Trend Themes
1. Lunar New Year-themed Merchandise - Themed merchandise tied to Lunar New Year festivities can drive cultural engagement and personalization in consumer lifestyle choices.
2. Zodiac-inspired Product Lines - Zodiac-themed items provide companies with the opportunity to launch limited-time collections that harness consumer interest in astrology.
3. Customizable Drinkware Collections - Custom collections of drinkware appeal to consumers' desire for unique and limited-edition products that reflect their identities.
Industry Implications
1. Cultural Retail Merchandise - Cultural retail products allow brands to cater to diverse consumer traditions and capitalize on seasonal shopping trends.
2. Astrology Lifestyle Products - The growing interest in astrology gives rise to lifestyle products that resonate with consumers seeking to express their celestial identities.
3. Specialty Coffee Accessories - As the coffee culture expands, specialty coffee accessories offer avenues for enhancing the consumer experience with visually appealing designs.
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