NFTs, or non-fungible tokens, are becoming hot commodities online and their creators are looking to the next generation of collectors with kid-friendly NFTs. Many toy brands are going the route of introducing physical toys and pairing them with a virtual counterpart on the blockchain, yet others are creating entirely digital experiences to support the future of play.
Owning a unique digital asset may unlock unique experiences for a young collector or grant them access to special abilities or characters that evolve. Inspired by popular toys like blind bags and trading cards, these next-gen toys satisfy a desire for novelty, surprise and authenticated ownership, with the freedom and flexibility to trade or keep a collection of favorites.
10 Kid-Friendly NFTs
From Collectible Digital Toys to Branded NFT Characters:
Laura McQuarrie — Oct 29, 2021 — Life-Stages

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Branded NFT Characters
Burberry's Sharky B Digital Fashion Asset Lives Within a Blockchain Game

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AR-Enabled Arcade Game NFTs
Atari's Founder is Set to Launch 'The Arcade OG Series' NFT Collection

8
Virtual Pet Collectibles
The Neopets Metaverse Collection Shares Algorithmically Generated NFTs
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Collectible Digital Toys
Cryptoys is an NFT-Native Digital Toy Company for Kids of Tomorrow
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NFT-Paired Collectible Toys
Smighties are Launching with Merch and Digital Collectibles
5
Designer Block Party Games
Burberry and Mythical Games are Launching Blankos Block Party
4
Virtual Toy Car Collectibles
Mattel's First Edition Hot Wheels NFT Assets are Bought with Crypto
3
Collectible Superhero NFTs
DC & Palm NFT Studio are Dropping Digital Collectibles for Fans
2
Toy Trading Card NFTs
L.O.L. Surprise! Launched Trading Cards and Accompanying NFTs
1
Next-Gen Collectible Toys
TOYMINT Only Shares Limited-Edition Toys with Those Who Purchase an NFT
Related Ideas
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Baked Goods Plushies
Tim Hortons Turned Fan-Favorite Menu Items into Collectible Soft Toys
In-Game Digital Sneakers
Nike and Fortnite Launched Four Digital Sneakers
Collectible Historical Figurines
PIX! is Dropping Designs Inspired by Icons in Art, Music & More
NFT-Enabled Watch Capsules
Casio to Launch a Virtual G-SHOCK Watch Using the Polygon Platform
Playful Cosmic Displays
The LEGO Group's Unidentified Playing Objects Speak to Curious Gen Alpha
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Comic Book Hero Collectibles
Mattel Celebrates Iconic Comic Book Heroes with a New Line-Up
Lego-Centric Apps
The 'Brick My World' App Turns Reality into LEGO Creations
Web3 Sneaker Brands
'SOL3MATES' Aims to Redefine Luxury Footwear Through the Blockchain
Crypto-Inspired Sneakers
PUMA and Yuga Labs Release New Custom Shoe Collaboration
Phygital Luxury Trunks
Louis Vuitton's Treasure Trunks Exist as NFTs & Bespoke Real-World Designs
Digitally-Collectible Footwear Items
Epic Games is Now Selling 'Kicks' in Fortnite
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Franchise-Inspired Digital Egg-Like Toys
Warners Bro is Launching Harry Potter Tamagotchi Nanos
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Reimagined Toy Block Designs
The LEGO Lofi Girl Reimagines the Iconic Musical Icon
Virtual Pet Wearables
Tamagotchi Uni is Super Customizable, Portable and Socially Connected
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
Do-Good Metaverse Campaigns
Comic Relief US and Nickelodeon Empower Kids in Roblox and Beyond
Kid-Friendly Digital Wallets
Google Wallet for Kids Offers Parents a Digital Way to Give Money
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
In-Game Fashion Collections
DKNY and Roblox are Debuting a 20-Piece Virtual Collection
Digital Pet Board Games
Tamagotchi Collections is for Two to Four Players
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Superhero Chocolate Products
Kinder, DC and Funko Collaborated on Limited Edition Products
Collectible Sensory Toys
Moj Moj Delights Kids and Adults with Textures, Characters & Surprises
Collectable Pet Metaverses
Littlest Pet Shop is Reaching a New Generation of Collectors on Roblox
Collectible Phygital Sneakers
The Grailed Puma Slipstream Can Be Authenticated in the Metaverse
Animation-Themed Virtual Pets
Bitzee Disney Lets Users Unlock 30 Characters
Movie-Inspired Digi-Pets
The Star Wars Tamagotchi Lets You Shape Anakin Skywalker’s Fate
Furry Fidget Companions
Tangle's Furry Fidget Friends are Soft, Tactile and Bendable
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Futuristic Watch NFTs
Casio's VIRTUAL G-SHOCK NFTs Speak to Gen Z Collectors
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Candy-Themed Gaming Experiences
Sour Patch Kids and Roblox Partnered on a New Experience
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Digital Currency Piggy Banks
This 'Smart Piggy' Bank Concept Upgrades a Classic
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
NFC-Enabled Upcycled Jeans
MNTGE's Fruits & Veggies Edition Links to a Non-Fungible Token
AI Art Monetization
Art.Tech Lets You Create AI Art and Start Earning Royalties Fast
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Multi-Sensory Play Experiences
Plush Toy 'MediTATE' Promotes Kids' Mindfulness
Luxury Hoverboard NFTs
Lexus is Engaging Next-Gen Collectors, Drivers & Luxury Consumers
Co-Branded NFT Sneakers
STEPN x adidas Genesis Sneakers is a Limited-Edition NFT Collection
NFT-Associated Lifestyle Sneakers
Nike Unveils Two RTFKT x Air Force 1s with Takashi Murakami
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Phygital Sneaker Collections
NXTG3NZ is for Sneaker and Tech Enthusiasts Alike
Collectible Virtual Sneakers
STEPN GO x Casio Collaborated on Limited-Edition NFT Sneakers
Versatile Digital Gift Cards
On Me Cards Provide Numerous Retail Options for Every Hobby and Gift
Digital Collectible Displays
Gatebox's Digital Figure Box Shows Off Virtual Collectibles
Brick Builder Community Apps
The LEGO Play App Provides a Kid-Safe Space for Builders of All Ages
Revived Retro Internet Games
Neopets is Celebrating its 25th Anniversary with New Revivals
Traceable Fashion Collections
Nobody's Child Unveils its New Digital Product Passport Program
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Athlete-Founded Nostalgic Bubblegum
Bubblegum Kids Was Founded NHL Player Zach Hyman & His Brother
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Sharable Digital Video Games
The Nintendo Switch Virtual Game Card Allows for Sharing
Digital-First Luxury Apparel
Maison Margiela Unveils a New Digital Product Collection with Mmerch
Blockchain Gaming Launches
MARBLEX Launches 'NFT Adventure' with Koongya Restaurantz Collaboration
Expressive Beauty NFTs
Dream Vortex is the First NFT Collection from GORJS
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
AI Kids Companion
ToonTalk is an AI-Powered Cartoon Friends for Fun, Learning, and Connection
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Kid-Friendly Digital Coloring
PalettePlay.art Has Customizable Coloring Book Templates
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Revamped Digital Pet Websites
Neopets is Relaunching its Website and the World of Neopets
Puppy-Inspired Collectible Toy Lines
Battat Debuts the Pucci Pups Surprise Collectibles
Physical-Form Digital Sneaker Designs
Nike's RTFKT Presents its Online AF1 Sneaker IRL
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Floral Collectible Trading Cards
Takashi Murakami Unveils the Murakami Flowers Trading Cards
Collectible Cartoon Candy Products
The Latest PEZ Products Call to Mind Popular Cartoon Franchises
Kid-Friendly Gift Currencies
DoorDash is Accepting Kid Currency for This Year's Mother's Day
Web3 Loyalty Programs
Wow Bao Created a Next-Gen Loyalty Program with Digital Collectibles
Nostalgic Trading Card Games
The Pokémon Company Introduces the 'Pocket' App for Digital Trading
ASMR-Inspired Soothing Toys
These Sensory Motion Bubblers Visually Create Calm
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
QSR-Backed NFT Collections
McDonald's Singapore Releases 2,000 Limited Edition Grimace NFTs
Interactive Plush Toys
Furlings are Whimsical Creatures that Feature More than 80 Responses
Digital Collector Hardware Wallets
Sotheby’s and Ledger Created a Co-Branded Nano
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Gamified Digital Learning Platforms
Khired Kids Teaches Children Robotics, Coding, and More
Artist-Designed Phygital Sneakers
adidas' Digital Pass Can Be Redeemed for Physical Sneakers
Fragrant Rollerball Toys
Yummiland Num Noms Body Scents Helps Gen Alpha Create DIY Scents
Easter-Themed Collectible Dolls
L.O.L. Surprise! Pastel Party is an Alternative to Chocolate Gifts
QR-Equipped Fashion Collections
Nobody's Child Introduces QR Codes for its New Product Line
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Blockchain Affiliation Platforms
Mint A Vote Uses NFTs To Symbolize Political Party Commitment
NFT-Enabled Cartoon Toys
Cryptoys Announces the New Mickey Mouse and Yoda Collectible Toys
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Kid's AI Storytelling Platforms
Fairy Tales World: Kid Stories Narrates, and Explore Classic Tales
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Collectible Digital Jerseys
Manchester City's Unseen City Shirts Redesign Jerseys as NFTs for Fans
Interactive Character Smartwatches
NickWatch Helps Kids Learn and Play with Nickelodeon Favorites
Interactive Toy Experiences
ToyPal Brings Soft Toys to Life with Personalized, AI-Powered Stories
Experiential Gift Registries
Nabu is a Gift Registry Platform to Give Kids Memorable Experiences
Animated Turtle Clothing Collections
Shein's Teenage Mutant Ninja Turtles is Kid-Friendly
Tattooed Digital Collectibles
Superlotl by Inkbox Can Be Customized with Unique Body Art
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Developmental Bath Toys
The Your (Un)Ordinary Bath Toy Collection Encourages Sensory Exploration
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Child-Friendly AI Doodles
Dodoboo Uses AI to Turn a Child's Doodles into Art
Personalized Story Creators
TinkerTell Offers AI-Crafted Stories That Make Every Child the Hero
Gamified Decentralized Finance Innovations
Vatom Introduces the Revolutionary ERC741 on Ethereum
Kid-Friendly Headphones
Tronsmart's Headphones for Kids are Foldable, Durable and Comfortable
NFT-Equipped Watch Designs
Diesel Introduces a New NFT Program to Accompany its Watches
Child-Friendly AI Tutors
GPTKids is a Homework Helper That Supports Kids and Their Parents
NFT-Focused Digital Clubs
Michelin Launches the Exclusive Michelin 3xplorer NFT Club
Gamified Habit Builders
Gamified Habit Tracker Makes Habit Building Fun with Digital Pets
AI-Powered NFT Tools
Instamint Enables Easier Onboarding For NFT Creators
Digital Collectible Platforms
Tradible Combines Tech with Collecting to Reshape the Trading World
Cognitive Play Platforms
Toddlr Offers Educational Games for Kids with Balanced Screen Time
Cartoon Movie NFT Capsules
Disney is Venturing Into the World of NFTs with 'Disney Pinnacle'
Digital NFT Slurpee Collectibles
7-Eleven is Launching a New Slurpee-Themed NFT Program on Polygon
Football-Themed NFT Games
Crazy Crypto Football Combines Blockchain Technology and Sports Gaming
Child-Friendly Cartoon Art Lines
Peanuts and OOLY Unveil an Arts and Crafts Collection for Kids
Innovative NFT Platforms
NFTFN Addresses Core Challenges Within the NFT Market
Kids Art Marketplaces
Kid Art Show is A Safe Platform for Kids to Sell Their Art and Creativity
Athlete-Inspired Digital Collectibles
Patrick Mahomes Debuts the New Themed NFT Collection