Although an economic recession is still lurking in the minds of many, consumers still want to shop, which is where retail giants like Forever 21 come in and offer ideal items for chic individuals. Affordable for any budget and always staying on top of the latest trends, the retailer really does have it all.
While the store consistently provides shoppers with basic apparel, accessories, and beauty products, Forever 21 also occasionally steps up its game with collaborations with the likes of Hello Kitty and impressive, big name designers like Brian Lichtenberg.
Although Forever 21 has had its share of controversies (like releasing a line targeted at pregnant teens), it always seems to come out on top. Time and time again, the retail giant proves that shoppers want to remain forever twenty-one, or at least dress like it.
25 Forever 21 Innovations

25
Hipster Schoolgirl Fashion
The Forever 21 FW10 Line Offers 'Back-to-Cool' Styles

24
Teen Pregnancy Fashion
Forever 21 Launches the Love 21 Maternity Line

23
Retro Nerd Lookbooks
The Heritage 1981 Fall 2010 Campaign Brings Back Nicole Fox
22
Diving Damsel Photography
Take the Plunge with the Angela Boatwright ‘Suicide Practice’
21
Picture-Perfect Lookbooks
The Forever 21 Fall 2010 Collection is Fabulous Enough to Frame
20
Fashion Blogger Tees
Forever 21 Offers Line of Apparel Featuring Famous Online Fashionistas
19
'Top Model' Adtography
Nicole Fox Looks Fresh and Composed in Heritage 1981 Ad Campaign
18
Doodled Swimsuit Campaigns
The Forever 21 Spring 2010 Swimwear is Colorfully Playful
17
Stirrup Leggings
The Revival of Your Inner Five-Year-Old
16
Badass Flapper Dresses
Rumi Neely in a Vintage Leather Dress in NYC's Soho
15
Lovely Geek Lookbooks
The Forever 21 FW10 Collection Loves Back-to-School Nerds
14
Cute Kitty Collaborations
The Forever 21 for Hello Kitty Collection is Sure to be a Hit
13
Pastel Lips
The Forever 21 Spring Collection Shows Off Its Girly Side
12
Photographing Billboards
The Forever 21 Times Square Billboard Takes Snaps of Passersby
11
Cheap-Chic For Children
The Forever 21 HTG81 Kids Line Provides Affordable Style
10
Retail-Mocking Blogs
The WTForever 21 Wordpress Site Pokes Fun at the Mega Chain's Designs
9
Zippered Hairbands
These Flowerly Fashions are all the Rage for Summer 2009
8
Fast Fashion Expansions
Forever 21 Releases Plus-Sized 'Faith 21' Line
7
Haute-Hued Sportswear
The Forever 21 Active Wear Lookbook Shows Off Color and High Heels
6
Illegalize Design Piracy in Fashion
Design Piracy Prohibition Act
5
Bright Bangles
Designers Unfurl a Bevy of Bracelets for Spring 2009
4
Ooh La Layering
The Forever 21 Fall Lookbook Layers Up on Parisian Fashions
3
Hologram Hipster Runways
The Forever 21 Holographic Showcases in Vienna
2
Recycled Charity Bracelets
The 'Choose Haiti' Initiative Raises Money for Earthquake Survivors
1
Jazz Hand Belts
This Forever 21 Skirt Features a Bizarre Glove Belt
Related Ideas
Spring Streetwear Drops
The Stüssy Spring '25 Collection Fuses Tradition and Modernity
Movie-Inspired Apparel Collections
Forever 21 X Wicked's Collection Captures the Magic of the Film
Limited Heritage-Honoring Apparel
UNIQLO Presented the Unique Clothing Warehouse Collection
Gen-Z-Targeted Retail Concepts
Urban Outfitters Debuts 'On Rotation' with Nike
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Curated Denim Capsules
Silver Jeans Launched its Fall 24' Collection in Time for Back-to-School
Holiday-Ready Cartoon-Themed Collections
The Forever 21 x Sanrio Holiday Collection is Playful
Fall-Centric Layered Apparel
The UNIQLO U FW24 Collection is Timeless and Elevated
Back-To-School Disney-Inspired Fashion Lines
The Forever 21 x Disney Capsule is Highly Anticipated
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Intriguing Denim Collabs
The New Levi’s X Undercover Collaboration Ofers a Bold Fusion
Luxe Supermarket Minimal Fashion
Erewhon Supermarket and Merci Join on a Special Capsule
Y2K Jewelry Collabs
Claire's x Sliving Brings Paris Hilton's Style to a New Generation
It Girl-Approved Apparel Collabs
Reformation X Devon Lee Carlson Unveil a Warm Weather Capsule
Grocery Store Merch Ranges
The ALDI Spring Apparel Collection Has Items for the Whole Family
Holiday-Ready Apparel Collaborations
Cult Gaia X Gap Partner to Create Modern Winter Essentials
Designer Fashion Collaborations
Uniqlo Partners with Clare Waight Keller for Urban Collection
Spring-Ready Contemporary Fashion Collections
boohoo Boasts the Spring Awakening Collection
Retail Store Revamps
H&M Updates Shopping Experience with Luxe, Tech-Savvy Store in London
Sustainable Versatile Capsules
Reformation Unveils Sustainable Collection Designed by Camille Rowe
Festival-Ready Fashion Rentals
The Festival Closet by IHG x Pickle Lets Guests Rent Looks for Free
Spring Fashion Blooms
Reformation Drops Seasonal Wardrobe Refresh with Sustainable Flair
Reinvigorated 90s Fashion
The Old Navy '94 Reissue Collection Revives Nostalgic Style
Sportswear Retailer Partnerships
Target and Champion Announced a Multi-Year Partnership
Millennial Pink-Inspired Apparel
UNIQLO Features Practical Spring Pieces in Signature Pink Hues
Collaborative Lifestyle Streetwear
GAP and Madhappy Join Forces to Create Mad-GAP-py
Collaborative Retailer Capsules
The Kate Spade New York x Target Collection Boasts Vibrancy
Curated Online Fashion Storefronts
SHEIN Introduced its 'Trend Stores' for Personalized Shopping
Tailored Retail Experiences
Levi’s Reinvents Retail with NextGen Indigo Shopping Experience
Festive Cartoon-Inspired Apparel
Forever 21 Teams Up with Sanrio for a New Festive Blue Collection
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Minimally Elegant Fall-Ready Fashion
Studio Nicholson Presents its Fall 2024 Collection
It Girl-Inspired Fashion Lines
Veronica Beard Recently Launched Its Spring/Summer 2025 Capsule
Timeless Easy-Care Clothing
XCVI Crafts Comfortable, Long-Lasting Clothing Styles
Sustainable Clothing Collections
New 'Regenration Nation' Collection is Inspired by Unity
Sleek Cozy Footwear Rebrandings
The Refreshing UGG Rebranding Brings the Name to New Heights
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Sci-Fantasy Fashion Collections
Forever 21 and Netflix Draw Inspiration from Rebel Moon
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Regenerative Designer Fashion Shows
eBay will Host an 'Endless Runway' Showcasing Pre-Loved Looks
Fashion Styling Games
Revolve Provides an Immersive Shopping Experience on Bellemint
Sustainable Performance Apparel
Craft Sportswear Launches Eco-Conscious Collective Line
Luxe Grocer Merch
The Erewhon x Balenciaga Collab Shares High-End Merch
Influencer-Made Lifestyle Apparel
Zara McDermott Introduces the Rise Clothing Brand at Tesco
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Collaborative Technical Apparel Capsule
UNDERCOVER and The North Face Join on a New Collection
Golf-Themed Convenience Store Collections
7-Eleven Has Introduced 'The Always Open, Open'
Musician Merch-Inspired T-Shirts
This Collaboration Gap Merch Highlights Iconic Artists
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Y2K-Inspired Fashion Collections
The Bench Revival Collection Boasts a Range of Nostalgic Styles
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Versatile Summer-Ready Fashion
Marmot Unveils its New Collection for the SS25 Season
Phygital Gen Z Fashion
Walmart is Relaunching the No Boundaries Brand on Roblox
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Fashion-Forward Baby Lines
Huggies is Unveiling its First Babywear Line for Australian Consumers
Lovable Cartoon Cat Apparel
Forever 21 and Sanrio Debut Their Collaborative Valentine’s Day Line
Clothing Buy-Back Programs
Eileen Fisher Revolutionizes Clothing Recycling with Renew Program
Global Fashion Promotions
E-Commerce Giant SHEIN Launches Extended Holiday Shopping Event
Vibrant Race-Inspired Apparel Collections
Pacsun Debuts Its Collaboration with Formula 1® in Miami
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Luxe Après-Ski Collections
Veronica Beard Launches Winter Essentials and The Upside Collaboration
Youth Apparel Retail Integrations
The Children's Place is Available on Shein's Online Storefront
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
Spring Bring-Ready Apparel
SHEIN Offers a Range of Swimwear and Vacation Outfits
Conscious Consumerism Apparel
&OR Collective and H Project by Holt Renfrew Unveil Exclusive Pieces
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Fashion-Forward Layering Lines
SHEIN Introduces Weather-Adaptive Fashion Collection
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Cartoon Kitty-Themed Capsules
Forever 21 Celebrates Hello Kitty's 50th Birthday with a New Capsule
Whimsical Patterned Diverse Fashion
Kate Spade and Target Work Together on a New Collection
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Mom-Targeted Matching Labor Outfits
PatPat Launched a Line of Matching Labor and Delivery Outfits
Timeless Clothing Collections
The Burberry Classics Collection Has Recently Been Updated
Circular Fashion-Enabling Partnerships
Coach and Poshmark's Collaboration Makes Buyer Resale Easy
Collaborative Cosmetic Concept Shops
Hourglass and Barneys New York Partnered for a Concept Store
Accessibly Priced High-Fashion Collaborations
SHEIN X and LUNA B Introduce a 54-Piece Line-Up
1980s Corporate-Inspired Collections
H&M Studio's 'SS25 Collection' Features Tailored Pieces
Celebrity-Designed Street Fashion
Victoria Beckham Partners with Mango on a New Collection
Dance-Inspired Apparel Collabs
Tinasche and Urban Outfitters' New Collection Brings a Studio Feel
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Plush Apparel Collabs
The Squishmallows x H&M Collection Shares Personality-Packed Styles
Design-Inspired Activewear Lines
The DSGN Studio AW24 Capsule is Available on boohoo’s Us Website
Influencer-Led Kids Clothing Collections
The GEN Kids Clothing Brand is Arriving at M&S and NEXT
Cartoon-Inspired Apparel Capsules
The SpongeBob SquarePants Capsule Brings Eco-Conscious Fashion
Timeless Denim Collabs
Lee and BEAMS Reconnect for a Vintage-Infused Jeans Drop
Affordable Gen Z Apparel
Foundry by Cover Story Clothing Enters the Fashion Scene Through AJIO
Designer-Approved Mid-Century Fashion Lines
JW Anderson and Uniqlo Embrace Mid-Century Aesthetics
Re-Released Fashion Collabs
H&M is Sharing Pre-Loved Styles from Guest Designer Collaborations
One-Stop Wedding Shops
The A&F Wedding Shop Fulfils the Fashion Needs of Brides, Guests & More
Handpicked Vintage Collections
Thrift+ Launchers a New Partnership to Source Vintage Fashion
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Brand Range Expansions
Hunter Bell Expands into Swimwear and Childrenswear with Playful Prints
Contemporary Kids Clothing Collections
Cat & Jack Clothing is Arriving at Hudson's Bay in Canada
Americana Retailer Merch Ranges
The 7-Eleven Reel Convenience Range Has Apparel and Accessories
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
In-House Minimalist Apparel
Crescent’s Contemporary Women’s Clothing for Timeless Elegance
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Eco-Minded Workout Wear
H&M Unveils a Sustainable Activewear Line to Combat Fast Fashion
Adaptive Clothing Ranges
Primark X Victoria Jenkins Unveil an Inclusive Fashion Line for All
Album-Inspired Clothing Capsules
Pacsun x Paris Hilton Present the Infinite Icon Collection
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Vintage-Inspired Sleep Sets
Reformation’s First-Ever PJ Collection Debuts Elevated Nightwear
Eco-Friendly Indian Fashion
Latin Quarters Debuts a Stylish Capsule Using Sustainable Practices
Mom-Focused Luxury Fashion Lines
Stuart Weitzman & Sofia Richie Grainge Debut the Sofia Collection
Mature Fashion-Forward Brands
'Wit & Wisdom' Launched for Older Consumers to Stay Fashion-Ready
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Small-Format Retailers
Nordstrom’s Small-Format Strategy 'Closer to You' is Expanding Until 2025
Gen Z-Approved Cartoon Streetwear
BT21 Collaborates with FRAGMENT on a New Streetwear Collection
Multi-Brand Apparel Lines
Target Taps Champion for an Expansive Apparel and Accessories Collection
Elevated Maternity Collections
Seraphine Relaunches Brand with Design-Led Pregnancy Fashion
Celebrity-Founded Fashion Brands
Kylie Jenner Unveils Her Debut Fashion Brand Called Khy
Limited Collaborative Apparel Capsule
Madhappy and Juicy Couture Join on a Capsule Collection
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Omnichannel Retail Initiatives
J. Jill is Aiming to Provide Women More Positive Retail Experiences
Revived Nostalgic Puffer Jackets
Baby Phat is Bringing back its Iconic Puffer Jacket
Affordable Deadstock Apparel
SHEIN Ventures Into Sustainable Production with a 30-Piece Capsule
Tailored Americana Fashion
Gap Launched Its Premium GapStudio Sub-Label with Collection 01
Grocer-Branded Merch Ranges
The EREWHON Winter 2024 Merch Collection is Here for the Holidays
Youthful Corporate-Inspired Capsules
Pacsun Drops 'The Corporate Edit'
Kitty-Themed Textile-Focused Apparel
péro is Collaborating with Hello Kitty for Spring/Summer 2025
Shared Fashion Pop-Ups
eBay UK is Inviting Love Island Fans to Shop the Nation’s Shared Wardrobe
Circular Non-Shrink Apparel
John Lewis is Unveiling a 20-Piece Eco-Friendly Clothing Capsule
Cost-Conscious Clothing Campaigns
The Primark 'Never Basic' Campaign Focuses on Value
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Affordable Inclusive Minimal Clothing
Primark Introduces a Capsule of Adaptive Clothing
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Upcycled Vintage Garments
Beyond Retro Taps AllSaints Founder Stuart Trevor for a New Capsule
Youth Accessory Brand Partnerships
Claire's is Partnering with Walgreens to Expand Retail Presence
Festive Eco-Friendly Apparel
EarthyTweens Offers Up a New Clothing Capsule for the Holidays
Expansive Month-Long Fashion Celebrations
Fashion Art Toronto Marks Its 20th Anniversary
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Retailer-Backed Maternity Capsules
Monica and Andy Launches a New Maternity Collection at Walmart
Collaboration Springtime Clothing Collections
Diane von Furstenberg for Target Has Over 200 Pieces
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
Dainty Children's Holiday Capsules
Janie and Jack Unveil a New Collection with American Girl
Revamped Gen Z Fashion
Walmart Refreshes its Gen Z-Focused 'No Boundaries' Collection