The Forever 21 Active Wear Lookbook Shows Off Color and High Heels
Joanne Lam — May 27, 2010 — Fashion
Looking work-out-ready and stylish, the models in the Forever 21 active wear lookbook rock out with athletic gear and heels. Colorful, lively and fun, this lookbook follows the theme of other Forever 21 ads and appeals to younger crowds.
Hopefully, they'll follow their footsteps and gear their lifestyle towards healthy living and exercise (minus the heels). Check out the Forever 21 active wear lookbook in the featured gallery.
Implications - Many fashion-savvy consumers are concerned about beauty no matter what the context. This is produced by a certain anxiety over appearance standards in contemporary society. Making products that help alleviate this concern will target a large market that is constantly in search of perfection.
Hopefully, they'll follow their footsteps and gear their lifestyle towards healthy living and exercise (minus the heels). Check out the Forever 21 active wear lookbook in the featured gallery.
Implications - Many fashion-savvy consumers are concerned about beauty no matter what the context. This is produced by a certain anxiety over appearance standards in contemporary society. Making products that help alleviate this concern will target a large market that is constantly in search of perfection.
Trend Themes
1. Colorful Sportswear - Opportunity to create vibrant and stylish athletic wear that appeals to fashion-savvy consumers.
2. Athleisure Trends - Opportunity to tap into the growing demand for fashionable activewear suitable for both workouts and everyday wear.
3. Healthy Lifestyle Marketing - Opportunity to target consumers seeking products that promote a healthy and active lifestyle.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to expand their product offerings to include stylish and colorful sportswear.
2. Fitness and Wellness - Opportunity for fitness and wellness industries to collaborate with fashion brands to promote a healthy and fashionable lifestyle.
3. Beauty and Cosmetics - Opportunity for beauty and cosmetics industries to develop products that address appearance concerns related to active lifestyles.
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