Nothing inspires jealousy more than exclusivity and retailers have found a way to exploit that with their exclusive memberships. By placing barriers between the consumer and the product, firms can charge exorbitant fees while keeping demand high. This list contains examples of exclusive memberships that restrict registration through prestige pricing or invitations.
The popularity of social media has inspired the creation of exclusive networks for a chosen few. Extremely exclusive social networks and other similar platforms work to limit members while creating a tight-knit community.
Though it may seem counterintuitive to reject consumers from purchasing your product, many retailers have done just that. Initiatives like invite-only jewelry shops and invite-only luxury shopping sites create an aura of exclusivity by restricting membership to a few people.
19 Luxe Exclusive Memberships
19
Luxury Transit Services
San Francisco's Leap Transit is a Bus Service for the Wealthy Tech Crowd
18
Art-Centric Social Clubs
The Norwood Club in Chelsea Brings Together the Creative Elite of NYC
17
Floating Membership Clubs
The Quintessentially One Makes Luxury the Rule, Not the Exception
16
Wealth-Promoting Social Apps
The Peep Me App Lets You Brag About the Money You Spend on New Items
15
Premium Travel Services
Heathrow by Invitation Opens VIP Travel to the Public Who Can Afford It
14
Indulgent Eyewear Memberships
The Monocle Order's Memebership Program is Heaven for Glass Hunters
13
Luxury Credit Memberships
Magnises Credit Card is Designed for Youthful Age Groups
12
Millionaire Social Networks
Netropolitan is an Exclusive Social Network with a Costly Annual Fee
11
Invitation-Only Arts Associations
The Battery is a Chic Members-Only Club in San Francisco
10
Rockstar Party Clubs
Christian Audigier's Designer Club Helps Clubbers Party Like Rockstars
9
Invite-Only Web Boutiques
Chanel-Exclusives
8
Invite-Only Jewelry Shops
Scott Kay's Exclusive 'SK66' Flagship Boutique
7
Virtual Fashion Bible Collections
Vogue Archive Will Cost You $1,575 to Access
6
Elite Event Services
360Experience Grants Access to Exclusive Events All Over the World
5
Luxury Fashion Delivery Services
Net-a-Porter's Fashion Delivery Service Caters to the Hamptons
4
Points Cards-Combining Platforms
Thanx Links All Your Loyalty Points Programs to One Credit Card
3
Extremely Exclusive Social Networks
Best of All Worlds is an Online Community for Top Influencers
2
Couture Clubs
Invite-Only HauteLook.com Holds Premium Private Fashion Sales
1
Magnificent Monthly Shades Services
The Monocle Order Offers Men Sunglasses for Life at a Discount
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
Ultra-Luxurious Private Members-Only Clubs
Gravitas Exudes a Sense of Refined Elegance & Luxury
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Elite Authenticator Programs
Vestiaire Académie Fights Counterfeit Goods with Specialized Training
Anti-Consumerism Subscription Services
The 'Nothing' Subscription Service Literally Offers Nothing
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Accessible Luxury Goods Platforms
Zero Collective Makes Designer Handbags Affordable for Canadians
Reservation-Based Gaming Retail Initiatives
PlayStation 5 Pro in Japan is for Hardcore Gamers
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Minimal Premium Streetwear Collections
Represent Unveils the Patron of the Club Collection
Digital Creator Revenue Shifts
Newsletter Platform Beehiiv Lets Readers Set Their Own Price
Limited-Edition Hood Trims
Canada Goose's Hood Trim Collective Accessories Playfully Accent Parkas
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Cheeky Men's Lingerie
Skull & Bones Offers Surprise Openings and Unique Cutouts
Ultra-Luxurious Bejeweled Cards
Jacob & Co. Launches the Billionaire Card with Unique Amenities
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Exclusive Membership Club Openings
Soho House Will Open a New Location in London's Mayfair
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Cheese Lover Societies
Cheez-It Invites Fans to Join "The Cheez-Masons"
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Graphic Luxurious Accessory Collabs
Anti Social Social Club's SS24 Boasts Premium Collaborations
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Beauty Loyalty Programs
Sephora Plans to Introduce a New Customer Loyalty Program in the UK
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Curated Online Shopping Events
Walmart+ is Offering an Online-Only Shopping Event for Members
Value-Based Shopping Apps
Veebs Encourages Consumers to Learn About a Brand's Ethical Values
Pet-Inspired Hotel Services
Hotel X Has Expanded Its VIP (Very Important Pet) Program
Exclusive Culinary Memberships
The Membership by Giadzy is a VIP Program for At-Home Chefs
Hair Brand Communities
Olaplex Pro Collective Was Introduced for Its 10th Anniversary
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Gamified Skincare Memberships
Barefaced's No Sun Club Offers Challenges and Rewards
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Music-Themed Fashion Apps
Upstream Allows You to Shop the Same Brands Your Favorite Musicians Do
Heartwarming Streaming Services
Hallmark+ Shares Feel-Good Content & Exclusive Membership Benefits
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Instant Retail Savings Platforms
formi by Patron Points Offers Universal Savings for Shoppers
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Value-Driven Delivery Memberships
Skip+ Unlocks Lower Service Fees, Premium Deals and More
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Hospitality Loyalty Programs
Millennium Hotels and Resorts Revamps Its Reward Program
Supportive Entrepreneur Communities
Ooutliers Shares Insights From Successful Startups
Web3-Driven Loyalty Programs
Hugo Boss Elevates its Rewards Program to Foster Customer Engagement
Bridal Loyalty Incentives
David's Bridal Launches a New Loyalty Program
Musical NFC Hoodies
Balenciaga's Limited-Edition Apparel Shares an Exclusive Music Track
Sneaker-Resembling Leather Wallets
These Nike Cardholders are Reminiscent of Its Sneakers
Exclusive Wine Clubs
The Grange of Prince Edward Winery Unveils the Grange Wine Club
All-In-One Production Studio Memberships
Lobi Space & Studio Supports Entrepreneurs
Exclusive Cardholder Reservations
The Visa Dining Collection Rewards Diners for Paying with Visa
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Rebellious Wine Clubs
The Rebel Wine Club by Sommsation is the Cost of Three Fine Wine Bottles
Personalized Hydration Memberships
Gatorade Unveils its First Rewards Program for Frequent Buyers
Tech-Powered Business Solutions
Apple Business Connect Leverages the Brand's User Base
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Digital Loyalty Customer Cards
Passkit Makes Loyalty Cards for Apple and Google Wallet
Botanical Bodycare Pop-Ups
Lush Turned a Store into a Secret Garden Pop-Up for a Special Collab
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
DIY Retailer Rewards Programs
Lowe’s Launches the MyLowe’s Rewards Loyalty Program
Benefits-Focused Racing Partnerships
American Express Cardmembers Enjoy Benefits at Formula 1®
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Lucrative Sunglasses Promotions
Neven Offers a Buy-One-Get-Two-Free Promotion
Luxury Consignment Services
eBay Offers Luxury Consignment for Designer Handbags
Simplified Loyalty Programs
CVS Pharmacy Adds Two More Membership Tiers to its Reward Program
Aesthetic Stock Platforms
Dupe Photos Offers Social Media-Style Imagery for Modern Brands
Sustainable Luxury Knitwear
Sheep Inc. is Pioneering Sustainable Luxury in Merino Wool Knitwear
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Exclusive Paris-Themed Cognacs
The Martell Paris Exclusive Edition was Designed for the Olympics
Frictionless QR-Based Resale Features
eBay is Introducing the New 'Resell on eBay' Feature
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Co-Creating Consumer Communities
The Sam's Club Member’s Mark Community Provides Valuable Feedback
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Connective Travel Recommendations
LFG Curates 'Placelists' Acting as a "Spotify for Travel"
Customized Membership Cards
Amaze Technologies Offers Digital Wallet Loyalty Solutions for Brands
P2P Clothing Rental Platforms
Sizters: Rent & Lend Fashion Provides Luxury Wardrobes to Rent
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Pizzeria Subscription Programs
The Chuck E. Cheese Membership Program Has Three Tiers
Platform-Enabled Baby Registries
Etsy Launches a New Baby Registry Feature for Parents
Social Media Pre-Owned Luxury Marketplaces
LePrix Partnered with TikTok Shop in the U.S.
Exclusive Hotel Vacation Clubs
Hyatt Hotels Launches a New Vacation Club Program for Guests
Mobile Ad-Supported Checkouts
Sam's Club is Launching Display Ads in its Mobile App
Preview-Based Shopping Features
Snitch Launches the 'Worth the Wait' Feature for Shoppers
Online Vehicle Owners Communities
OMMT is an online community for like-minded car lovers
Customer Gifting Suites
Grey Bandit's Gifting Suite Gave Customers the Influencer Treatment
Endurance Athlete-Specific Social Networks
Front Pack's New Social Network is on Its Website & App
User Friendly RSVP Services
Invite.Social Manages Event RSVPs and Invitations with Elegance
Fitness Booking Platforms
People Can Book Anytime of Virtual or Online Class Through GymNet
Luxury Bridal Rental Platforms
P.S. Bridal Rental Lets Brides Rent Out Their Own Wedding Dresses
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Crafting Retailer Loyalty Apps
The Hobbycraft Club App Offers Exclusive Discounts and More
Exclusivity-Challenging Golf Events
Golf Town Recently Hosted the Incredibly Unique 400some Event
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Connective Foodie Apps
Letslicious is a Foodie Social Media App Connecting Likeminded People
Digital Loyalty Companions
Brew Perks Offers an Easy Way to Track Rewards, Unlock Exclusive Deals
Niche Community Builders
Socially is the Community Builder Platform for Niche Creators Everywhere
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Retailer-Backed Rewards Cards
Target Launches the New Target Circle 360 Paid Membership
Ultra-Stylish Matching Sets
9dcc Offers Minimal Yet Eye-Catching Fashion Essentials
Inclusive Women's Health Forums
The Online Health Community Offers Topic-Specific Connection
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Opulent Traveler Rewards
Bank Of America Rewards Program Adds Experiential Perks for its Customers
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Small Group Adventure Initiatives
Exodus Adventure Travels Partners with Priority Pass
Last-Minute Gifting Ads
Uber Eats' Money Can Buy You Class Features RHoNY Stars
Luxury Resale Memberships
Rebag's Rebag+ Membership Offers Unprecendented Flexibility
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Explorative Entrepreneur Ideas
Hustle Momumtum Invites You to Discover and Launch Side Hustles
Privacy-Enhancing Social Features
Pinterest Launches the New Safety Features for Young Users
Personalized Gear Memberships
Gatorade iD is a Free Membership Platform with Exclusive Perks
Long-Form Content Social Platforms
X Allows Premium+ Subscribers to Create Long-Form Articles
Professional Networking Platforms
Peerlist Helps Individuals and Businesses Create Profiles
Cheese Subscription Clubs
Murray's Cheese Club Offers Themed Journeys for Product Discovery
Invite-Only Family Memory Hubs
Kinnect Unveils its New and Enhanced Mobile Application
Cruise Referral Programs
The Crystal Referral Program Gives Newcomers a 5% Discount on Cruises
Entrepreneurial Community Building
VenturePals Steps in to Help Solo Entrepreneurs Find Community
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Social Wishlist Networks
WishSpace Lets Users Store Their Wishlists for Easier Gifting
Fitness Social Networks
Uni-Train Provides Tools for Fitness Instructors to Promote Their Services
Joyfully Curated Homepages
Curations.club is a Digital Platform to Share What You Love