These examples of Easter marketing range from pastel statement sneakers to adult Easter egg hunt events.
Standouts include the Galaxy Enchanted Egg Hunt for adults -- an immersive event hosted at London's Grays & Feather Wine Bar -- that featured signature Easter-themed treats, rose gold cocktails and a stunning rose garden backdrop. Additionally, examples like the Peeps x Crocs collaboration speak to the Easter candy's cult status and highlight candy-colored, pastel clogs that are perfect for the upcoming warm weather.
Other notable examples of Easter marketing include Cadbury's recent chocolate pop-up shop in London, deliberately styled to resemble an 80s video store. The branded activation was fuelled by nostalgia and transported consumers back to a simpler time, referenced most recently in cult television shows like Stranger Things.
15 Examples of Easter Marketing
From Pastel Statement Sneakers to Adult Easter Egg Hunt Events:
Jana Pijak — Apr 11, 2020 — Marketing
15
Snack-Themed Easter Eggs
The Cheetos Sweetos Cinnamon Eggs are a Perfect Easter Treat
14
Nostalgic Chocolate Stores
Cadbury Styled Its Easter Chocolate Pop-Up Like an 80s Video Store
13
Collaboration Marshmallow Candy Clogs
The Peeps x Crocs Classic Clogs Come in Three Color Options
12
Easter-Themed Pastel Sneakers
Nike Introduces an Easter Spectrum Iteration of the SB Dunk High Pro
11
Edible Easter Grass
The Galerie Easter Edible Grass with Candy Bunnies Will Elevate Your Basket
10
Marshmallow-Flavored Cereals
Kellogg's PEEPS Cereal Contains Colorful Easter-Themed Marshmallows
9
Easter-Themed Color-Changing Shoes
Nike's Air Max 90 Shoe Model Boasts a Holiday Themed Update
8
Egg-Shaped Pink Cookies
Nabisco Unveils a Limited Edition Pink Oreo Shaped like an Egg
7
Artisan Dessert Beverages
The Whittard of Chelsea Limited-Edition Hot Chocolates are Decadent
6
Marshmallow-Inspired Coffee Creamers
International Delight Relaunched the Peeps Coffee Creamer
5
Adult Easter Egg Hunts
Galaxy Hosted an Easter Egg Hunt for Adults at a Wine Bar
4
Root Beer-Themed Marshmallow Treats
The PEEPS Root Beer Float is a Great, Novel Addition to Easter
3
Marshmallowy Springtime Stouts
The PastryArchy Carmallow Imperial Stout is Flavorful
2
Easter-Themed Fruit Snacks
Welch’s Fruit Snacks Introduced the New Fruit Snack Easter Egg
1
Cruelty-Free Easter Bath Series
Lush Cosmetics Unveiled its Easter 2020 Collection
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Luxury Bag Pop Ups
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Energy Drink Advent Calendars
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Customizable Shoe Decorating Events
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Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Uniquely Themed Chocolate Bars
Compartés Launches Summer Chocolate Bar Capsules
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Artisanal Easter Chocolates
The 2024 Easter Collection by Purdys Chocolatier is Decadent
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Refreshed Pantyhose Brands
The New L'eggs Brand Identity is Playful and Modern
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Customizable Retail Experiences
M&M'S® Debuts New Personalized Offerings to Delight Consumers
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Fairtrade Easter Candy Collections
The Divine Easter 2024 Collection is Packed with Spring Treats
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Bird-Shaped Marshmallow Treats
Peeps is Set to Launch Four New Products at Different Retailers
Easter-Inspired Personal Care Lines
The Lush Easter Collection Boasts Fun, Non-Chocolate Treats
Carob-Based Easter Eggs
Foreverland's Chocolate-Free Easter Eggs are Made with Italian Carob
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Charming Chocolatier-Themed Sneakers
The Nike Dunk Low Wonka is Limited to Five Examples
Pastel Springtime Cereals
Spring Fruity Pebbles Cereal is Limited-Edition
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Branded Grocery Sample Boxes
Woodman's Bunny James Sampler Box Supports Product Exploration
Plant-Based Easter Chocolate Ranges
These H!P Easter Eggs Come in Two Options
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Video Game-Themed Candy Branding
The Hershey Company and Nintendo Announced a New Partnership
Expansive Easter Product Ranges
The Mars Wrigley Easter 2024 Range Has Eight New Products
Dual-Flavor Marshmallow Candies
Swizzels Squashies Strawberry & Cream Updates a Classic Treat
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Low-Sugar Easter Gummies
SmartSweets' Dropped Limited-Edition Low-Sugar Easter Candies
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Festive Candy Gifting Ranges
Mars 2024 Holiday Gift Guide Includes a Variety of Tasty Treats
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Egg-Centric Metaverse Games
American Egg Board Launched a Tower of Eggs Pop-Up on Roblox
Chewy Egg-Packaged Easter Candies
HI-CHEW Bites Easter Eggs Hide Two Bags of Treats Inside
Familiar Vegan-Friendly Chocolates
Mummy Meegz Launched a New Treat in Time for Veganuary
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Festive Cafe Limited Merchandise
A New Range of Dunkin' Merchandise Prepares for Halloween
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Fruity Yogurt Easter Snacks
Welch's Fruit 'n Yogurt Eggs are an Alternative Easter Treat
Sporty Ice Cream-Themed Activations
The Häagen-Dazs Flavour Club is Coming to the UK
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Collaboration Easter Candy Collections
The Frankford Candy Easter Collection is Packed with Treats
Tart Multi-Colored Easter Candies
Sugarfina's Lamb Sour Rainbows Candy Cube is a Sour Spring Treat
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Sour Easter Snack Boxes
The Cadbury Dairy Milk & Sour Patch Kids is Sweet and Tart
Artisan Easter Egg Treats
This L'Oeuf Gourmand from Ernestine's is Handcrafted with Care
Adult-Targeted Milk Chocolates
Gnaw Chocolate Makes Bold Flavors That Evoke Childhood Memories
Exclusive Toothpaste Bundles
Hismile Introduced Pack-Exclusive Flavors Like Matcha and Red Frog
Festively Elevated Chocolate Treats
The Hershey Company Seasonal Treats Come a Variety of Options
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Flavor-Filled Easter Chocolates
The Chocolove Filled Eggs are Launching in Four Options for Easter
Branded Candy Easter Products
These Nestlé Easter Eggs Come in Two New Options for 2024
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Branded Holiday Candy Collections
The Frankford Candy Holiday Collection is Packed with Options
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Easter Chocolate-Themed Getaways
The Lindt Gold Bunny Getaway is Located in Carlsbad, California
Festive Marshmallow Treat Ranges
The Peeps 2024 Holiday Lineup Has New and Returning Favorites
Sundae-Flavored Easter Candies
M&M's Easter Sundae is a Limited-Edition Springtime Treat
Traditional Handmade Easter Treats
These New Harbor Sweets Easter Products Come in Several Options
Chocolate Creme-Filled Treats
Cadbury Unveils its Seasonal White Chocolate Creme Egg for Easter
Egg-Shaped Sour Marshmallows
Stuffed Puffs Made Easter Marshmallows with Jolly Rancher Flavors
Cheeky Easter Candy Campaigns
HI-CHEW Unveils Save a (Chocolate) Bunny, Eat HI-CHEW Campaign
Fun Candy-Free Easter Soaps
This Sweet Easter Soap Collection will Hop all Over Your Heart
Small-Batch Seasonal Treat Ranges
Ethel M Chocolates Introduced a Range of Items for the Holidays
Accessible Candy Branding
Nestlé Confectionery is Trialling Accessible QR Codes
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Winter Weather Breakfast Pastries
Pop-Tarts Frosted Marshmallow Hot Cocoa Has a Classic Flavor
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Spring Holiday Candy Gifts
These M&M's Spring Gifts Come in New and Returning Options
Elevated Artisan Easter Candies
The Norman Love Confections 2024 Easter Collection is Premium
Unashamedly Romantic Pop-Ups
Laura Ashley's Workshops Use Deadstock Fabric to Create New Totes
Easter-Themed Sour Candies
Sour Patch Kids Carrots are Packed with Orange-Flavored Candies
Seasonal Halloween Marketing Promotions
Welch's Fruit Snacks Unveils its MVP Goals for Halloween
Undead Easter Treats
The Sugar Plum Chocolate Zombie Bunny is Handcrafted
Summer-Ready Pastel Sneakers
KITH Presents a Range of Refreshing adidas Sneakers for Summer
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Small-Batch Springtime Chocolates
These Sanders Easter Products are Limited-Edition
Seasonal Spring Sandwiches
Ike’s Love & Sandwiches Created the New Easter Bunny & Patrick Sandwich
Expansive Seasonal Confectionery Collections
The Nestlé Christmas 2023 Range Has New and Old Faves
Minimal Retail Collaborative Sneakers
Dover Street Market Presents a Pair of Muted Samba Sneakers
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Crispy Easter Candy Cookies
Cadbury Mini Eggs Cookies Were Created by Baker & Baker
Festive Easter Treat Menus
Tim Hortons Launches Two Menu Items Featuring Cadbury Mini Eggs
Artisan-Inspired Springtime Easter Treats
These Brach’s Easter Products are Limited-Edition
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Cheeky Chocolate Campaigns
The Cadbury Creme Egg How Do You Eat Yours? Campaign Updates a Classic
Factory-Delivered Peanut Treats
Reese's Launches the Direct from the Factory Peanut Butter Eggs
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Unconventional Easter Ice Creams
Devon House Unveils the Unique 'Bun & Cheese Ice Cream'
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
Seasonal Easter Pastries
Ladurée Canada Unveils the Special Desserts and Brunch Menus for Easter
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Festive Artisan Bakery Products
GAIL’s Bakery Christmas Menu is Arriving Now
Chocolate-Covered Candy Beans
Kopper's Chocolate Pastel Chocolate Jelly Beans are Ready for Spring
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Ethical Easter Chocolate Products
The Tony’s Chocolonely Chunky Egg Has Five Mini Eggs Inside
Chocolatier Holiday Games
Purdys Chocolatier's 'Where's Philbert?' Game is Launching for Easter
Celebratory Eid Chocolate Gifts
These Eid Chocolate Gifts from Läderach Come in Several Options
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Holiday-Themed Mobile Gaming Events
Amuzo Games Presents an Easter Event Within DOBBLE GO!
Airy Easter Chocolate Eggs
XO Marshmallow Easter Eggs Come in Two Flavor Options
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Family-Friendly Easter Hotel Stays
Hotel X Toronto’s Family Fun Package Boasts Perks for All Ages
Expansive Festive Candy Ranges
The Rose Marketing 2024 Christmas Collection Has Over 30 Lines
Jelly-Filled Chocolate Egg Candies
Dexters Dynaegg Blends Tastes, Textures and Ingredients
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Festive Marshmallow Candy Products
These Peeps Holiday Products Come in Seven Options
Gilded Free-Range Egg Packaging
Bird Bros Gloriously Golden Eggs Now Come in New Cartons
Boozy Easter Chocolates
Compartés' Dark Chocolate Easter Bunny is Whiskey-Infused & Gold-Flecked
Fanciful Festive Candy Ranges
The Latest Hancocks Christmas Range Includes Fan-Favorite Brands
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Seasonal Easter Meal Menus
The Honey Baked Ham Company Easter Menu is Here for 2024
Classically Flavored Holiday Chocolates
Terry’s Chocolate Milk Ball Breaks into 20 Segments
Festive Prepackaged Sandwiches
The Urban Eat Festive Range Includes New and Returning Favorites
Holiday Marshmallow Lineups
PEEPS® Announces Holiday Marshmallow Lineup
Complimentary Crumpet Campaigns
The Warburtons 'Ask for Ellen' Campaign Offers Free Baked Goods
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Private Label Easter Treats
Sainsbury's Taste the Difference Easter Products are Spring-Ready
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes