The Peeps x Crocs Classic Clogs Come in Three Color Options
Michael Hemsworth — March 4, 2020 — Fashion
References: crocs & candyindustry
The Peeps x Crocs Classic Clog has been unveiled as a new product created in collaboration between the candy and footwear brands that will provide consumers with a literal way to wear their fandom. Announced just in time for Easter, the clogs come in three color options including blue, yellow and pink, and are topped with foam versions of the iconic Peeps marshmallows. The shoes will come in both adult and kids sizes to make them applicable for consumers of all ages.
Crocs Chief Marketing Officer Terence Reilly spoke on the Peeps x Crocs Classic Clog saying, "This is the first time Crocs is partnering with a candy brand, and what better way to keep our fans on their toes than by pairing our iconic clog with an iconic Easter candy brand for a one-of-a-kind collaboration. We’re thrilled to be chillin’ with our Peeps this season in a bright and colorful clog that’s sure to be our sweetest creation yet.”
Crocs Chief Marketing Officer Terence Reilly spoke on the Peeps x Crocs Classic Clog saying, "This is the first time Crocs is partnering with a candy brand, and what better way to keep our fans on their toes than by pairing our iconic clog with an iconic Easter candy brand for a one-of-a-kind collaboration. We’re thrilled to be chillin’ with our Peeps this season in a bright and colorful clog that’s sure to be our sweetest creation yet.”
Trend Themes
1. Collaborative Brand Partnerships - The collaboration between Peeps and Crocs demonstrates the trend of brands partnering together to create unique and eye-catching products.
2. Iconic Brand Merchandise - The Peeps x Crocs Classic Clogs showcase the trend of popular brands expanding their merchandise offerings to include fashion items, creating new opportunities for brand loyalty and customer engagement.
3. Seasonal Limited Editions - Releasing the clogs just in time for Easter, Peeps and Crocs tap into the trend of seasonal limited editions, creating a sense of exclusivity and urgency for consumers.
Industry Implications
1. Confectionery - The collaboration between Peeps and Crocs opens up disruptive innovation opportunities in the confectionery industry, where candy brands can explore innovative partnerships to enhance brand visibility and consumer appeal.
2. Footwear - The Peeps x Crocs Classic Clogs highlight the potential for innovation within the footwear industry, as brands can collaborate to create unique and attention-grabbing designs that cater to niche fan bases.
3. Fashion Merchandise - The collaboration between Peeps and Crocs demonstrates the potential for disruptive innovation within the fashion industry, as brands can expand their product offerings beyond traditional apparel and accessories to include unexpected and playful items.
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