Welch’s Fruit Snacks Introduced the New Fruit Snack Easter Egg
Grace Mahas — February 27, 2020 — Special
References: target
With Easter on the horizon, Welch’s Fruit Snacks unveiled a new festive offering for 2020 -- the Welch’s Mixed Fruit Easter Egg. The Easter fruit snacks are made with real fruit and are a great addition to your Easter basket, providing an alternative to the traditional chocolate eggs.
The Welch’s Mixed Fruit Easter Egg is available in 3-ounce eggs and includes 6 fun-sized pouches inside. The fruit snacks themselves boast seasonally appropriate shapes including a purple bunny, yellow chick, orange egg, red egg, and a red flower, to mark the arrival of spring.
The Welch’s Mixed Fruit Easter Eggs are available at Target and can also be purchased online from Amazon.
The Welch’s Mixed Fruit Easter Egg is available in 3-ounce eggs and includes 6 fun-sized pouches inside. The fruit snacks themselves boast seasonally appropriate shapes including a purple bunny, yellow chick, orange egg, red egg, and a red flower, to mark the arrival of spring.
The Welch’s Mixed Fruit Easter Eggs are available at Target and can also be purchased online from Amazon.
Trend Themes
1. Seasonal Fruit Snacks - Disruptive innovation opportunity: Develop fruit snack products featuring holiday-themed shapes and flavors for various occasions throughout the year.
2. Alternative Easter Treats - Disruptive innovation opportunity: Create and market non-chocolate Easter treats to cater to consumers looking for healthier options or with dietary restrictions.
3. Convenient Snack Packaging - Disruptive innovation opportunity: Design innovative packaging solutions for snack products that offer portion control and ease of use for on-the-go consumption.
Industry Implications
1. Snack Food Industry - Disruptive innovation opportunity: Incorporate real fruit ingredients into traditional snack foods to meet the demand for healthier snack options.
2. Holiday Treats Industry - Disruptive innovation opportunity: Explore creative and unconventional ideas for holiday-themed treats to offer unique and memorable products for special occasions.
3. E-commerce Industry - Disruptive innovation opportunity: Develop online platforms and distribution channels specifically tailored for the sale and delivery of seasonal and specialty food products.
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