The Hershey Company Easter Products Come in Many Options
Michael Hemsworth — March 20, 2025 — Lifestyle
References: thehersheycompany & scottishgrocer
The Hershey Company Easter products are headed to the UK market for 2025 as a series of new yet familiar sweet treats that are driven by consumer preferences and demand. The company is introducing the Reese's Peanut Butter Egg, Reese's Spring Sprinkles Big Cup King Size and the Hershey's Cookies 'N' Creme Egg, which are priced ranging from £2 to £14. The various treats are positioned as the perfect gifts for incorporating into an Easter basket, but also for self-treating scenarios where shoppers want to enjoy a small indulgence with a special twist.
General Manager of Europe, Middle East, Africa and World Travel Retail Jackson Hitchon spoke on The Hershey Company Easter products saying, "Easter remains a critical moment to drive penetration and attract new shoppers, and Reese’s continues to outperform the Easter singles market by 14%, reinforcing its position as a seasonal favourite in the UK and beyond. As consumer demand for white chocolate surges by 20.2% year-on-year, our latest innovations aim to capitalise on this growth and encourage even more trial this Easter."
General Manager of Europe, Middle East, Africa and World Travel Retail Jackson Hitchon spoke on The Hershey Company Easter products saying, "Easter remains a critical moment to drive penetration and attract new shoppers, and Reese’s continues to outperform the Easter singles market by 14%, reinforcing its position as a seasonal favourite in the UK and beyond. As consumer demand for white chocolate surges by 20.2% year-on-year, our latest innovations aim to capitalise on this growth and encourage even more trial this Easter."
Trend Themes
1. Personalized Gift Confections - Customization of confections for self-treating and gifting offers a chance to engage consumers seeking personalized holiday experiences.
2. White Chocolate Popularity Surge - The increasing popularity of white chocolate reflects evolving consumer preferences, presenting an opportunity for brands to expand their product lines.
3. Seasonal Limited-edition Sweets - Unique, limited-edition holiday-themed treats can capture consumer interest and boost brand loyalty through exclusive offerings.
Industry Implications
1. Confectionery Market - The confectionery market is experiencing growth driven by innovative flavor profiles and seasonal product releases.
2. Gift-giving Industry - Expanded product ranges for holidays create new potential within the gift-giving industry, leveraging seasonal consumer buying behaviors.
3. Travel Retail Sector - Specialty and holiday-themed confectionery items offer robust opportunities in the travel retail sector, particularly for souvenirs and gift purchasing.
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