These double duty cosmetics range from collagen-building lip products to illuminating makeup primers. Seeking products that are both cost-effective and convenient, today's consumer is likely to invest in a multi-purpose beauty solutions versus ones that are more limited.
In addition to products like skin-brightening sunscreens, and tinted moisturizers that also offer protection from the elements, Millennials are investing in eyebrow makeup kits that feature both shape and color-accenting products. Examples like Benefit's 'Foolproof Brow Powder' offer a three-in-one kit featuring two shades of eyebrow pigment, along with a brush, and mirror compact.
Appealing to those on the go, these double duty products make any beauty routine a more seamless feat, and are often infused with nourishing ingredients that provide various health benefits. A notable example -- Lip Smacker's 'Kiss Therapy' collection -- does just that with medicated, and healing ingredients along with SPF integration for added protection.
25 Examples of Double Duty Cosmetics
25
Massaging Facial Cleansers
e.l.f. Cosmetics' Skincare Gadget is Ultra-Affordable
24
Skin-Brightening SPF Moisturizers
Juicy Beauty Offers a Gentle Facial Lotion with SPF
23
Sweat-Ready Beauty Sets
Clinique's Pep Rally Kit Packs Gym Bag Essentials into a Water Bottle
22
Sweat-Proof Makeup Collections
e.l.f. Cosmetics' 'Active' Line Has Pre- and Post-Workout Solutions
21
Dual-Purpose Beauty Kits
Honest Beauty Offers a 'Younger + Clearer Anti-Acne and Anti-Aging Kit'
20
Light Protection Cosmetics
MAKE's 'Moonlight' Set Defends Against the Damage of HEV and IR Light
19
Acne-Treating Foundations
Oxygenetix's Foundation for Oily Skin Contains Salicylic Acid and SPF
18
Powder-Filled Massage Bars
Lush Cosmetics' 'Sparkle Jars' Contain Shimmering Powder for the Skin
17
Eyebrow Makeup Kits
Benefit's 'Foolproof Brow Powder' Packages Boast Dual Shades
16
Anti-Inflammatory Caffeine Face Masks
100% Pure's Masks Contain Natural and Organic Ingredients
15
All-in-One Eye Gels
Volition's Helix Am Pm Eye Gel Functions as a Treatment for Day and Night
14
Tinted Mineral Sunscreens
Australian Gold's Mineral SPF 50 Sunscreen Doubles as a Primer
13
48-Hour Lipstick Promotions
Kat Von D's 'Everlasting Flash Sale' Features the 'Bow N Arrow Set'
12
Collagen-Building Lip Products
Esho's 'Sculpt' is Described as a Filler-Free Way to Get Plump Lips
11
Illuminating Makeup Primers
Benefit's new 'Porefessional Pearl Primer'
10
Collagen-Boosting Skin Peels
I'M FABULOUS COSMETICS' 'Bio Gorgeous Peel' Renews Aging Skin
9
Hydrating Sunscreen Gels
Make P:rem's Capsule Sun Gel is Branded as a "Moisturizing Sun Block"
8
Vitamin-Infused Tinted Lip Balms
The tarte Rainforest of the Sea Collection Moisturize Lips
7
Therapeutic Lip Balms
Lip Smacker's 'Kiss Therapy' Range Introduces SPF and Medicated Balm
6
Multi-Shade Concealer Kits
The Boi-ing Erase Case Offers Concealers in Multiple Forms
5
Fragrant Paintbrush Cosmetics
Jo loves' 'Fragrance Paintbrush' Introduces a New Way to Apply Scent
4
SPF Hair Sprays
Baiser's Natural Hair Treatment Boasts Ingredients with Natural SPF
3
Hydrating Rose-Infused Skincare
Pixi's Rose Caviar Essence Restores Hydration With Microcapsules
2
Cream-to-Powder Eyeshadow Sticks
Julep's Eyeshadow 101 Aids in Effortless, Mess-Free Applications
1
Dual-Chamber Lip Treatments
Dr. Brandt's Unique Applicator Dispenses Products for Day and Night
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Cherry-Powered Lip Balms
Fenty Skin Lux Balm Transforms Dry Lips with a Swipe
Consumer-Driven Mascara Products
Essence Makeup Lash Princess Mascara Comes in Two New Options
Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
Ultra-Cushiony Lip Balms
Star Balm's Hydrating Formula Pairs Fun Flavors with Vibrant Packaging
Powerful Three-in-One Beauty Sticks
Bonjou Beauty Emphasizes Multi-Tasking & Clean Makeup Formulas
Radiant Creamy Concealers
NARS' Radiant Creamy Concealer is Versatile in Nature
Mood-Boosting Lip Balms
Oh Yeahh! Lip Balm is Made with a Happiness Boosting Complex
Second-Skin Beauty Products
Annabelle Cosmetics' Ultra-Hydrating Tint and Concealer Boost Radiance
3-in-1 Lip Devices
Amorepacific's Lipcure Beam is a CES 2024 Innovation Award Winner
Dessert-Like Multi-Benefit Balms
Breeze Balm's Ice Cream Collection Shares Sweet Multi-Use Balms
Clean Mindful Cosmetics
Sonela's Lip Glosses and Liquid Blushes Fortify the Mind-Skin Connection
Natural Luxurious Makeup Collections
Chanel's Les Beiges Collection Delivers Impeccable Results
Pocket-Friendly Lip Balms
Space Camp Wellness is Introducing "the Next Generation of Lip Balm"
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
Festive Cosmetics Gift-Sets
Winky Lux's New Holiday Gift Sets Have Great Value
Luscious Mini Lip-Balm Sets
The Mini Neutrals Lip Butter Balm Set is Ideal for On-the-Go
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Olympian-Approved Makeup Products
Team USA Olympians Partnered to Promote L’Oréal Paris Cosmetics
Multi-Use Beauty Oils
Clinique's Viral Black Honey Almost Lipstick Inspired a Lip and Cheek Oil
Dog Tag-Like Lip Products
The BRAYE Lipsleek is a Multi-Purpose Accessory
Celebrity Beauty Brands
Goop's Colorblur Glow Balms are Nourishing for the Skin
Comfort-First Gloss-Balms
DIBS Beauty Created a Hydrating Gloss with Antioxidant-Rich Cherry Oil
Versatile Long-Lasting Lipsticks
CMYK Recently Released Its Limitless Long-Lasting Lipstick
Riviera-Inspired Lip Shades
Glossier's Summer Capsule Collection Shares Exclusive Ultralip Shades
Affordable Cosmetics Holiday Bundles
e.l.f. Cosmetics Presents a Makeup Set Range for the Holidays
Nostalgic Lip Oil Glosses
Too Faced's Kissing Jelly Lip Oil Gloss Shares Nourishment and Shine
One-Swipe Corrector Sticks
NYX's Fix Sticks Support Color Correcting, Concealing and Brightening
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Buttery Face Palettes
Smashbox's HALO Sculpt + Glow Face Palette is Redefining Radiance
Colorful Hydrating Lip Sticks
Tower 28 Introduces JuiceBalm Lip Balms
Shade-Matching Makeup Devices
BoldHue Helps Beauty Lovers Create Their Perfect Foundation Color
Accessibility Beauty Bundles
The e.l.f. Cosmetics 'Beauty For Every Eye' Bundle is Limited-Edition
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Limited-Edition Spring-Inspired Cosmetic Products
Subtl Beauty Introduces the Spring Stak
Sustainable Indigenous Cosmetics
Cheekbone Beauty Creates Makeup Using Indigenous Inspirations
Serum-Infused Concealers
MAC Cosmetics' Studio Radiance Concealer Has 80% Skincare Ingredients
Dual-Benefit Supplements
Shaklee MultiTaskers are Complementary Blends with Multiple Benefits
Skin Tint Serum-Balms
The Beauty Balm Serum Boosted Skin Tint Boasts a Unique Delivery System
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Split Duo Lipstick Shades
ShikSona Beauty Boasts the Work Hard/Play Hard Lipstick Collection
Non-Sticky Glowing Cosmetics
Maybelline Sunkisser Liquid Blush and Bronzer Creates a Natural Glow
Take-Anywhere Beauty Balms
Jones Road's Miracle Balm Palette is an On-the-Go Multitasker
Sculptural Beauty Palettes
Little Ondine's Sculptor Contour and Highlight Palettes are Dynamic
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Portable Tinted Sunscreens
NUDESTIX Boasts the NUDESCREEN BLUSH TINT SPF 30
Celebratory Co-Branded Lip Balms
The Funfetti x Curology Collaboration Makes Lip Care a Treat
Jelly-Inspired Primers
e.l.f Cosmetics Brings Back Its Limited-Edition Jelly Pop Primer
Revitalizing Skincare Masks
The Sephora Collection Masks are Convenient and Refreshing
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Fashion-Branded Beauty Products
Giorgio Armani Beauty Boasts the Glow Trio
Stackable Blush Balms
Nudestix's Stax All Over Blush Balm is Made for Life on the Go
Keychain Lip Balms
Bubble Skincare's Tell All Juicy Berry Lip Balm Features Customizable Packaging
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Multi-Tasking High-End Lip Balms
Yves Saint Laurent's Buttery Lip Balm Delivers a Powerful Glow
Lip-Nourishing Tinted Balms
Pixi +Hydra LipTreat Elevates Makeup Looks and Moisture
UV Protective Luxury Skincare
clé de peau Debuts a UV Protective Cream + Protective Lip Treatment
Plumping Lip Duos
Kylie Cosmetics Launched the Next Generation of Kylie Lip Kits
Nourishing Bronzing Drops
e.l.f. Cosmetics' Affordable Bronzing Drops are Rich in Antioxidants
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Smoothing Skincare-Inspired Lipsticks
CoverGirl Clean Lip Color Lipsticks Come in 24 Shades
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Multi-Use Touch-Up Powders
This Madison Reed Powder Kit Instantly Refreshes Roots & Brows
French-Style Sheer Lipsticks
Bisou Jelly Creates the Look of Shiny, Just-Bitten Lips
Adaptive Lip Plumpers
Too Faced's Lip Injection Lip Blush Takes After a Cosmetic Procedure
Peptide-Infused Lip Balms
Revolution Beauty's Juicy Peptide Lip Balms Combine Lip Care & Color
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Nourishing Multi-Functional Tints
U Beauty's SUPER Tinted Hydrator is a High-End Cosmetic Formula
Comprehensive Men's Makeup Kits
Obayaty's Kit Comprises An Eye Booster, Retouch Stick & Lip Balm
Targeted Luxury Beauty Sets
The U Beauty Holiday Sets Present a Variety of Skincare Solutions
Eco-Conscious Lip Pencils
Schwan Cosmetics Introduces its New Refillable Lip Pencil
Spice-Infused Lip Balms
Tasty Bite's Spice Balms Highlight the Bold Flavors of Its Curries
Luxury Moisture-Promoting Balms
YSL Launches the New LoveShine Candy Glow Tinted Butter Balm
Two-Step Facial Cleansers
DuoCleanse Pairs Targeted Formulas for Clearer, Brighter, Smoother Skin
Creamy Multitasking Lipsticks
Bonjou Beauty's Lipstick is Clean, Versatile, and Nourishing
DHA-Infused Contour Sticks
This Dolce Glow Innovation Combines Makeup, Skincare and Tanning
Multitasking Lip Liners
The Travel-Ready Tower 28 OneLiner is for Lips, Eyes and Cheeks
Serum-Like Tinted SPFs
Glow Hub's Defend Yourself Facial Sunscreen Addresses Top Sun Care Concerns
Comprehensive Holiday Gift Sets
U Beauty's Holiday Sets Deliver the Brand's Most Potent Formulas
Blue Mascara Primers
RevitaLash Cosmetics' Double-Ended Volume Set Features a Colorful Primer
Multi-Use Clear Lipsticks
The M·A·Cximal Sleek Satin Lipstick In The Clear Hydrates Lips & Cheeks
Vintage Glamour Lipsticks
The Hollywood Beauty Icon Lipsticks Revive Golden Age Style
Tinted SPF Lip Oils
Mama Sol Debuts the LipBrella 100% Mineral Tinted Lip Oil SPF 20
Dual-Sided Teeth Brighteners
MOON Oral Beauty's Smile Perfector Duo Includes a Lip Treatment
5-in-1 Lip Balms
VDL's Lip Balm Pairs a Multi-Benefit Complex with Hygienic Packaging
Sun-Shielding Lip Balms
SOME BY MI V10 Hyal Lip Sun Protector Guards and Nourishes
Superfruit Skincare Concealers
Tarte's Creaseless Creamy Concealer Awakens Eyes with Maracuja
Multi-Benefit Facial Cleansers
The Barrier Pro 1-Step Cleanser Functions Like a Balm and a Gel
Gloss-Inspired Lip Balms
The EOS 24H Super Balm
Limited-Edition Healing Lip Oils
Cheekbone Beauty Boasts Natural Cosmetic Alternatives
Advanced Mini Lip Balms
fresh Debuts its Mini Color & Care Lip Collection Set
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Pocket-Sized Blush Sticks
Rhode Pocket Blush Makes Cream Blush Ready to Grab and Go
Multidimensional Lip Oils
KIKO's 3D Hydra Lip Oil Delivers Immediate Volume & Lasting Hydration
Glow-Boosting Skin Tints
Revolution Beauty's Bright Light Face Glow is Multifunctional
Dual-Defense Suncare Collections
IMAGE Skincare's DAILY PREVENTION Hydrates and Protects Skin
Universally Flattering Gloss-Balms
Pink Honey is a Sister Shade to Clinique's Iconic Black Honey
Makeup-Hiding Accessories
Elf's Cosmetic Security Line Offers a Safe Hiding Space For Your Makeup
Romantic Lipstick-Balms
Violette_FR's Bisou Balm Mimics the Look of Just-Kissed Lips
Sun-Protecting Skin Solutions
Sublime Cosmetics Launches the New CONTRASOL Sun Care Line
3-in-1 Brow Enhancers
Subtl Staks' Multi-Benefit Brow BFF Fluffs, Fills and Freezes Brow Hair
Brightening Eye Balm Sticks
RoC's Multi Correxion Revive + Glow Eye Balm Revitalizes Skin
Multipurpose Beauty Mousses
Fwee's Blurry Pudding Pot Boasts a Viral Fluffy Texture
Multifunctional Mascara Collections
Texen Beauty Partners’ Moon Collection Enhances Lashes & Brows
Brightening Contour Concealers
Rimmel London Multi-Tasker Concealer Offers Up to 24-Hours of Wear
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Vegan Eyeshadow Sticks
Blinc Cosmetics Introduces Its Eyeshadow Sticks in Four Shades
Celebrity Skincare Expansions
Kriti Sanon's Brand Hyphen Expanded Its Line of Skincare Products
Plumping Peptide Lip Oils
Doll 10 Beauty's Peptide Plump is Fueled by Skin-Loving Ingredients
Beneficial Eyebrow Cosmetics
The CoverGirl Clean Fresh Brow Line Features Three Products
Antioxidant-Rich Lip Balms
REM Beauty Essential Drip Glossy Balm Features Pomegranate and More
Suncare SPF Protection Collections
Pleasing Introduces the SPF 4 Life Capsule for Summer
Limited-Edition Sugar Lip Treatments
Fresh Debuts Aurora Red, Beach Peach, and Sunset Rose Shades
Beauty Retailer Expansions
Too Faced Joins Amazon's Storefront to Sell Its Products
Dual-Purpose Beauty Sticks
Well People Debuts Supernatural Complexion Stick Foundation + Concealer
Deeply Hydrating Lipsticks
Trinny London's Just Joyous Boasts Triple-Action Hyaluronic Acid
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
Dazzling Lipstick Collections
Shiksona Introduces the Chic In The Spotlight Collection
Charitable Cosmetic Duos
Thrive Causemetics Debuts Dream & Glow Chaser™ Blush + Highlighter Duos
Multi-Day Wear Eyebrow Mouses
Blinc Cosmetics Debuts the New Blinc Eyebrow Mousse
Nostalgic Lip Balm-to-Oils
Nosta Beauty's Lipslider Lip Balm Revives Fun, Youthful Packaging
Versatile Multi-Use Cosmetic Pencils
Maybelline New York Introduces Its Color Tattoo Eye Stix
Hydrating Longwear Concealers
Fenty Beauty's We’re Even is Brightening, Balancing and Depuffing
Multi-Dimensional Complexion Compacts
Fara Homidi's Essential Face Compact Pairs Two Products
Plumping Plant-Powered Cosmetics
GXVE Beauty by Gwen Stefani is Launching Two New Products
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
Protective Plumping Lip Oils
Rodan + Fields' Plumping Lip Oil SPF 28 is a Tri-Benefit Lip Product
Skin-Balancing CC Creams
IT Cosmetics CC+ Cream Has Been Revamped Ahead of the Summer
Color-Changing Plumping Balms
Tarte Cosmetics' Maracuja Juicy Shift Creates a Custom Pink Shade
Shea Butter-Infused Skin Tints
Mac's New Strobe Dewy Skin Tint is Sheer and Buildable
Multi-Tasking Spot Concealers
Keys Soulcare Boasts the It's Like Skin 2-in-1 Concealer + Tint
Anytime Lip Masks
The JLo Beauty Beso Balm Ultra-Hydrating Lip Mask Seals in Moisture
Light Luminous Concealers
Sephora's Best Skin Ever Multi-Use Hydrating Glow Concealer Lasts 12 Hrs
Multifunctional Lip Products
Kanebo's Scrub Melting Lipstick Enhances Natural Lips
Multidimensional Natural Lip Liners
Glossier's Lip Line Enhancing Pencils Match Natural Body Tones
Lip Collection Expansions
Core Lip Collection in Ulta in Target
Accessibility-Focused Lip Liners
Holme Beauty Launches the Alignment Lip Liner in Six Shades
Functional Makeup Bundles
Piper Blue Organic Makeup Boasts the Tri-Power Bundle
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products