Zurich Insurance Uses Augmented Reality to Help Managers Improve
Rebecca Byers — November 24, 2015 — Tech
References: computerweekly
As business applications for augmented reality technology continue to emerge, Zurich Insurance provided one example with a recently launched coaching program for management. While many businesses have been noted as using virtual reality technology for training purposes, augmented reality for the most part has lent itself to entertainment and in-field military gear.
The Zurich Insurance augmented reality application is a large-scale initiative from the brand that will see 10,000 employees in 170 countries trained on what it deems are the skills needed by its next generation of managers. The augmented reality app will help improve managers' coaching, people management and project management skills in a manner that is self-directed. The Zurich Insurance program is app-based but likely to be run in a classroom-like setting.
The Zurich Insurance augmented reality application is a large-scale initiative from the brand that will see 10,000 employees in 170 countries trained on what it deems are the skills needed by its next generation of managers. The augmented reality app will help improve managers' coaching, people management and project management skills in a manner that is self-directed. The Zurich Insurance program is app-based but likely to be run in a classroom-like setting.
Trend Themes
1. Augmented Reality Training - Businesses are implementing augmented reality technology for training purposes, providing self-directed learning opportunities for employees.
2. AR Coaching Programs - Companies like Zurich Insurance are using augmented reality to improve managers' coaching, people management, and project management skills.
3. Large-scale AR Initiatives - Brands are launching large-scale augmented reality initiatives, training thousands of employees across multiple countries.
Industry Implications
1. Insurance - The insurance industry can utilize augmented reality technology to enhance training and coaching programs for its employees.
2. Technology - The technology industry can offer innovative augmented reality solutions for businesses looking to improve their training and management practices.
3. Education - The education industry can explore augmented reality applications to create interactive and immersive learning experiences for students and professionals.
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