Puratos' Support Tool Virtually Assists Bakers & Chocolatiers
Laura McQuarrie — November 15, 2021 — Lifestyle
References: candyindustry
The Puratos Group's Digital AdvisAR is an app that helps to virtually support bakers, patissiers and chocolatiers when they encounter challenges. The application connects users to Puratos experts and augmented reality so that troubleshooting and problem-solving can happen in a dynamic and personalized way.
The user-friendly solution is optimized for those who need fast and expert advice on recipes or technical and quality challenges. Digital AdvisAR is one of the ways that The Puratos Group is investing in its future with a digitalization strategy. Puratos' Christophe Surdiacourt, group customer technical support director, said “It was inspired by a Harvard Business Review article advocating the use of AR strategy in many more types of business because of its benefits for customer interaction."
The user-friendly solution is optimized for those who need fast and expert advice on recipes or technical and quality challenges. Digital AdvisAR is one of the ways that The Puratos Group is investing in its future with a digitalization strategy. Puratos' Christophe Surdiacourt, group customer technical support director, said “It was inspired by a Harvard Business Review article advocating the use of AR strategy in many more types of business because of its benefits for customer interaction."
Trend Themes
1. Augmented Reality Solutions - Developing augmented reality solutions can offer personalized and dynamic support for customers of various industries.
2. Digitalization Strategies - Investing in digitalization strategies creates opportunities for companies to better serve their customers and stay ahead of the competition.
3. Expert Advice Apps - Creating expert advice apps can provide users with fast and reliable solutions to technical challenges in various industries.
Industry Implications
1. Bakery and Confectionery - Developing AR-enabled solutions for bakery and confectionery industries can allow for dynamic and personalized support from experts.
2. Retail - Investing in digitalization strategies for the retail industry can create opportunities for improved customer experience and support.
3. Technical Support - Creating expert advice apps can enhance technical support services across various industries including IT support, manufacturing and construction.
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