ZURENA Launches Its Drink Mixer Line at H-E-B Retailers
Niko Pajkovic — July 15, 2022 — Lifestyle
ZURENA, an alcohol-free company specializing in versatile Caribbean-inspired drink mixers, has partnered with supermarket chain H-E-B to begin offering its products at the retailer's locations throughout Texas. Starting now, consumers will be able to purchase ZURENA's lineup of non-alcoholic mixers.
For those unfamiliar, ZURENA's mixers are made with a unique combination of tropical fruit juices and Caribbean spices and have been formulated to be mixed with alcoholic and non-alcoholic beverages. As a result, they offer consumers a simple solution for making delicious and authentic Caribbean cocktails.
“ZURENA’s core mission is to uplift spirits and bring the positive feel of the Caribbean to any celebration,” said Nigel Smith, founder of ZURENA. “ H-E-B is well known for community involvement; pairing with them to expand our retail offerings is a natural choice.”
Image Credit: ZURENA
For those unfamiliar, ZURENA's mixers are made with a unique combination of tropical fruit juices and Caribbean spices and have been formulated to be mixed with alcoholic and non-alcoholic beverages. As a result, they offer consumers a simple solution for making delicious and authentic Caribbean cocktails.
“ZURENA’s core mission is to uplift spirits and bring the positive feel of the Caribbean to any celebration,” said Nigel Smith, founder of ZURENA. “ H-E-B is well known for community involvement; pairing with them to expand our retail offerings is a natural choice.”
Image Credit: ZURENA
Trend Themes
1. Caribbean-inspired Drink Mixers - The rise of Caribbean-inspired drink mixers presents an opportunity for non-alcoholic beverage companies to introduce unique flavor profiles and expand their product lines.
2. Versatile Mixers for Alcoholic and Non-alcoholic Beverages - The demand for mixers that can be used in both alcoholic and non-alcoholic beverages highlights an opportunity for companies to offer convenient and multi-use products.
3. Partnerships with Large Retailers - Partnering with large retail chains, such as H-E-B, provides opportunities for small businesses to gain wider distribution and expand their customer base.
Industry Implications
1. Non-alcoholic Beverages - Innovative non-alcoholic companies can create unique mixers and expand their customer base by incorporating Caribbean-inspired flavor profiles into their products.
2. Alcoholic Beverages - Alcoholic beverage companies can partner with mixer companies to offer convenient and flavorful options for their customers.
3. Retail - Retailers can seek out partnerships with small businesses offering unique products like ZURENA's Caribbean-inspired mixers to attract customers and differentiate themselves in the market.
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