The Neon Zebra Cocktail Mixers are Made with Real Fruit Juice
Michael Hemsworth — February 26, 2021 — Marketing
References: pepsico & drugstorenews
The Neon Zebra cocktail mixers are a new range of beverages from PepsiCo that will offer consumers with a quick way to prepare their favorite cocktail from the comfort of home. The non-alcoholic drink mixers come in four flavors including Strawberry Daiquiri, Margarita, Whiskey Sour and Mojito, which are each made with real fruit juice and no artificial sweeteners in the mix. The drinks will be launching in March at a price point of between $6.99 to $7.99 a pack.
Vice President of Innovation and Capabilities at PepsiCo Beverages North America Emily Silver explained the new Neon Zebra cocktail mixers further saying, "With at-home cocktail consumption on the rise, we saw an opportunity to build and disrupt this fast-growing category with a product that meets consumers’ needs for convenience — to cut out time and mess without compromising on quality and taste. Neon Zebra adds a new level of personality in the cocktail mixer category with its bold flavors and colors and easy-to-use, recyclable mini-can format. We’re thrilled with this new venture and all of the opportunities to come in the mixology category.”
Vice President of Innovation and Capabilities at PepsiCo Beverages North America Emily Silver explained the new Neon Zebra cocktail mixers further saying, "With at-home cocktail consumption on the rise, we saw an opportunity to build and disrupt this fast-growing category with a product that meets consumers’ needs for convenience — to cut out time and mess without compromising on quality and taste. Neon Zebra adds a new level of personality in the cocktail mixer category with its bold flavors and colors and easy-to-use, recyclable mini-can format. We’re thrilled with this new venture and all of the opportunities to come in the mixology category.”
Trend Themes
1. At-home Cocktail Consumption - The rise of at-home cocktail consumption presents an opportunity for disruptive innovation in the cocktail mixer industry.
2. Convenient Cocktail Mixers - Convenient and quick-mix cocktail beverages like the Neon Zebra mixers are a trending product that has the potential to disrupt the ready-to-drink cocktail industry.
3. Real Fruit Juice Mixers - The Neon Zebra cocktail mixers are made with real fruit juice, making this a popular trend that offers a natural and healthy option for consumers interested in mixology.
Industry Implications
1. Alcohol Industry - The Neon Zebra cocktail mixers, even without the inclusion of alcohol, represent a potential disruption to the traditional alcohol industry as they provide a convenient and accessible option for at-home mixology enthusiasts.
2. Beverage Industry - The rise of at-home cocktail consumption and the popularity of ready-to-drink products represent disruptive innovation opportunities within the beverage industry by creating products that cater to consumers' needs for convenience and taste.
3. Retail Industry - The convenience and accessibility of at-home mixology options offered by products like the Neon Zebra cocktail mixers creates a potential disruption within the retail industry by shifting purchasing habits to at-home experiences.
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