The Zingerman's Bake! Classes are Available from Anywhere
Michael Hemsworth — August 28, 2020 — Business
References: zingermans & progressivegrocer
Distance education is continuing to gain more popularity as consumers spend more time at home due to the ongoing pandemic, which is seeing brands expand their offerings like with the new Zingerman's Bake! classes. The brand has announced that it will now be offering its signature baking lessons online after 15 years of offering them for consumers in-person. Bakers will receive personalized instructions and can use all of their own equipment in the kitchen to maximize the appeal; interested parties can also take the classes from anywhere.
Co-Managing Partner of Zingerman's Bakehouse Amy Emberling spoke on the new online Zingerman's Bake! classes saying, "Zingerman’s Bakehouse is as passionate about starting new baking traditions as we are about preserving established baking traditions. Every day, we’re committed to community, learning and full-flavored foods. Our new virtual class offerings help us share these core values with a larger audience, just in time for the holidays.”
Co-Managing Partner of Zingerman's Bakehouse Amy Emberling spoke on the new online Zingerman's Bake! classes saying, "Zingerman’s Bakehouse is as passionate about starting new baking traditions as we are about preserving established baking traditions. Every day, we’re committed to community, learning and full-flavored foods. Our new virtual class offerings help us share these core values with a larger audience, just in time for the holidays.”
Trend Themes
1. Distance Education - Opportunity for brands to expand their offerings and reach a larger audience through virtual learning.
2. At-home Learning - Increased popularity of virtual classes opens up potential for businesses to offer personalized instructions and utilize consumers' own equipment.
3. Virtual Experiences - Providing interactive online classes allows brands to create engaging experiences for consumers regardless of their location.
Industry Implications
1. Education - Online baking classes present a disruptive innovation opportunity in the education sector.
2. Hospitality - Hotels and resorts can tap into new revenue streams by offering virtual cooking classes and experiences to guests.
3. Food & Beverage - Restaurants and food brands can adapt by offering virtual cooking classes to continue engaging with their customers and share their recipes.
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