Yume Ume Packaging Uses Endearing Drawings to Entice Consumers
Amelia Roblin — August 1, 2012 — Lifestyle
References: 160over90 & thedieline
Graphic design is a remarkably useful tool that can completely overhaul the image of a business, succeeding to highlight its strengths and even to exaggerate them. In the case of Yume Ume branding, charming illustrative techniques were used to bring fun and freshness to an already delectable Japanese kitchen, but the endearing aura it establishes and expands proves to genuinely reference the marvelous magic of the meals served.
160over90 worked with the tagline that "Imagination is Edible" to support the restaurant that's name translates to "Delicious Dream." Blotted cartoony icons dress the bottles, boxes, bags, bowls and cups with adorable animals and ingredients that have a creative childishness about them. Yume Ume branding becomes a symbol of the power of the young mind, and the way that it manifests as a range of inventive Asian dishes.
160over90 worked with the tagline that "Imagination is Edible" to support the restaurant that's name translates to "Delicious Dream." Blotted cartoony icons dress the bottles, boxes, bags, bowls and cups with adorable animals and ingredients that have a creative childishness about them. Yume Ume branding becomes a symbol of the power of the young mind, and the way that it manifests as a range of inventive Asian dishes.
Trend Themes
1. Blotchy Illustrated Branding - Enhancing brand image with charming illustrative techniques.
2. Creative Childishness - Using adorable, cartoony icons to appeal to consumers.
3. Power of Imagination - Highlighting the role of imagination in presenting inventive Asian dishes.
Industry Implications
1. Graphic Design - Opportunity to use illustrative techniques to transform brand image.
2. Restaurant - Using creative branding to attract customers to Asian cuisine.
3. Packaging - Incorporating appealing illustrations to enhance product packaging.
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