UMG Joins Endel to Create Personal Algorithmic Soundscapes
Universal Music Group works in collaboration with Endel, which is an AI sound wellness company to create algorithmic soundscapes. The duo announced the partnership today and it works towards letting UMG artists create machine-learning-generated sounds. This is then used for several activities including focus, relaxing, and aiding sleep. The sounds have new music and new versions of back-catalog tracks.
Michael Nash, the EVP and Chief Digital Officer at UMG explains that “At UMG, we believe in the incredible potential of ethical AI as a tool to support and enhance the creativity of our artists, labels and songwriters, something that Endel has harnessed with impressive ingenuity and scientific innovation. We are excited to work together and utilize their patented AI technology to create new music soundscapes — anchored in our artist-centric philosophy — that are designed to enhance audience wellness, powered by AI that respects artists’ rights in its development.”
Image Credit: Endel
Michael Nash, the EVP and Chief Digital Officer at UMG explains that “At UMG, we believe in the incredible potential of ethical AI as a tool to support and enhance the creativity of our artists, labels and songwriters, something that Endel has harnessed with impressive ingenuity and scientific innovation. We are excited to work together and utilize their patented AI technology to create new music soundscapes — anchored in our artist-centric philosophy — that are designed to enhance audience wellness, powered by AI that respects artists’ rights in its development.”
Image Credit: Endel
Trend Themes
1. AI-generated Soundscapes - The use of AI technology to create algorithmic soundscapes for activities like focus, relaxing, and aiding sleep.
2. Ethical AI - The integration of AI technology in a way that respects artists' rights and enhances creativity.
3. Artist-centric Wellness - Focusing on creating personalized wellness soundscapes anchored in an artist-centric philosophy.
Industry Implications
1. Music Industry - There is an opportunity for the music industry to integrate AI technology in creating personalized wellness soundscapes.
2. Wellness Industry - There is an opportunity for the wellness industry to utilize AI-generated wellness soundscapes to enhance relaxation and sleep aids.
3. AI Technology Industry - There is an opportunity for AI technology companies to develop and patent new AI technology focused on creative applications in the music and wellness industries.
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