Vidiyo Lets Kids Star in Videos Alongside LEGO Characters
Laura McQuarrie — January 27, 2021 — Life-Stages
References: campaignlive
LEGO Vidiyo is an augmented app that's launching in the spring and it gives kids the chance to direct, produce and star in their very own music videos. Created by LEGO and Universal Music Group, the app gives users access to tracks from UMG artists like Taylor Swift, Rihanna and Adele.
With the Vidiyo app, kids can choose a song, assemble a band and add LEGO characters to appear alongside them in augmented reality. By scanning BeatBits, users can unlock special effects and sounds to enhance their creations. Some of the effects that can be unlocked include mouse voices, saxophone solos, confetti showers and X-ray vision. To help kids create shareable content, 60-second music videos can be neatly trimmed into five- to 20-second clips.
With the Vidiyo app, kids can choose a song, assemble a band and add LEGO characters to appear alongside them in augmented reality. By scanning BeatBits, users can unlock special effects and sounds to enhance their creations. Some of the effects that can be unlocked include mouse voices, saxophone solos, confetti showers and X-ray vision. To help kids create shareable content, 60-second music videos can be neatly trimmed into five- to 20-second clips.
Trend Themes
1. AR Music Video Apps for Kids - LEGO Vidiyo app is a disruptor for AR music video creation for younger generations
2. Customized AR Music Video Creation - Vidiyo offers innovative ways of music video customization through AR technology
3. Gamification in AR Music Videos - Vidiyo encourages gamification through BeatBits that keep the kids engaged and inspire creativity
Industry Implications
1. Augmented Reality - AR technology has an immense potential to transform the way music videos are created, distributed, and shared, and it can be leveraged for other industries such as education or real estate
2. Music and Entertainment - Music and entertainment industries can utilize Vidiyo's innovative AR technology to enhance fan experiences and engagement
3. Toys and Gaming - The toy and gaming industry can integrate AR technology to bridge the gap between the physical and digital worlds, creating more interactive and immersive experiences for consumers
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