YouTube Music Added an Explore Tab to Help Users Find Content
Daniel Johnson — April 16, 2020 — Tech
References: music.youtube & engadget
YouTube Music recently added an Explore tab to the platform, in an effort to make it easier for users to find new music. The new explore tab is comprised of two different sections, one of which consists of new songs, or albums, while the other section contains various playlists. Additionally, users can look for new music based on their mood, with various headings including ‘chill,’ and ‘commute.’ YouTube Music will display different content in the Explore tab based on the user's previous listening history.
The new Explore tab increases the functionality of the platform, as users can now easily find new content instead of only listening on the platform.
Image Credit: Google
The new Explore tab increases the functionality of the platform, as users can now easily find new content instead of only listening on the platform.
Image Credit: Google
Trend Themes
1. Personalized Music Recommendations - YouTube Music's Explore tab utilizes user listening history to provide personalized recommendations, presenting an opportunity for personalized music streaming platforms.
2. Curated Playlists - The inclusion of various playlists in YouTube Music's Explore tab highlights the growing popularity of curated playlists, signaling opportunities for platforms focused on creating unique and tailored playlists for users.
3. Mood-based Music Discovery - YouTube Music's Explore tab allows users to find new music based on their mood, suggesting a trend towards mood-based music discovery and the potential for platforms that offer mood-specific music recommendations.
Industry Implications
1. Music Streaming Platforms - The introduction of YouTube Music's Explore tab showcases the need for music streaming platforms to enhance discovery features and improve user experience.
2. Music Recommendation Algorithms - The personalized recommendations in YouTube Music's Explore tab highlight the importance of powerful music recommendation algorithms, opening up opportunities for companies specializing in advanced recommendation systems.
3. Playlist Curation Services - The inclusion of curated playlists in YouTube Music's Explore tab suggests a growing demand for playlist curation services, presenting opportunities for platforms that focus on curating tailored playlists for users.
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