The Young’s Gastro Seafood Range Now Includes Two New Options
Michael Hemsworth — September 8, 2022 — Marketing
References: youngsseafood & foodbev
The Young’s Gastro seafood range has been expanded by the Sofina Europe-owned brand for consumers to choose when looking to enjoy a restaurant-quality meal from the comfort of home.
The Dine Out At Home products include the Cod Fillets and the Haddock Fillets, which both come with two extra large fillets per pack. Both of the products are being launched into Sainsbury's and Tesco locations this month for £5.50 for a 450-gram box. The products offer consumers a way to enjoy restaurant-quality fare from home as more shoppers seek to save money in the face of rising inflation.
Chief Commercial Officer for Sofina Europe Paul Craft spoke on the new additions to the Young’s Gastro seafood range saying, "The launch of our new Gastro extra large battered fish fillets comes as an increased number of consumers look for products that are extra special and help to create a restaurant quality dining occasion in their own homes."
The Dine Out At Home products include the Cod Fillets and the Haddock Fillets, which both come with two extra large fillets per pack. Both of the products are being launched into Sainsbury's and Tesco locations this month for £5.50 for a 450-gram box. The products offer consumers a way to enjoy restaurant-quality fare from home as more shoppers seek to save money in the face of rising inflation.
Chief Commercial Officer for Sofina Europe Paul Craft spoke on the new additions to the Young’s Gastro seafood range saying, "The launch of our new Gastro extra large battered fish fillets comes as an increased number of consumers look for products that are extra special and help to create a restaurant quality dining occasion in their own homes."
Trend Themes
1. Dine-out-at-home - Expanding the Restaurant-Inspired Seafood Products to provide consumers a dining-out experience at home.
2. Extra-large-fillets - Creating Extra-Large Fillets for the Restaurant-Inspired Seafood Products to amplify the premium dining experience.
3. Affordable-luxury-meals - Developing affordable-luxury dining options with Restaurant-Inspired Seafood Products for consumers to enjoy a premium experience at a lower price.
Industry Implications
1. Food and Beverage - The food industry can leverage the trend of Restaurant-Inspired Seafood Products to showcase premium dining experiences for consumers.
2. Retail - The retail industry can explore stocking Restaurant-Inspired Seafood Products to offer consumers a premium dining experience at home.
3. Packaged Foods - The packaged foods industry can provide affordable-luxury dining options to capture the trend of Restaurant-Inspired Seafood Products and enhance the in-home dining experience.
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