These Oven-Ready Fish Meals Are Delicious & Sustainable
Rahul Kalvapalle — June 9, 2023 — Lifestyle
References: fishsaidfred & thegrocer
Fish Said Fred, a farmed fish brand created a couple of years ago by none other than New England Seafood International, is launching a brand new range of responsible sourced fish fillets that are designed to be quickly and easily prepared in an oven.
This new range of fish fillets comprises three different versions, namely sea bass fillets with creamy pesto crumb, cheesy smoked haddock and cod kyiv. Available in Tesco supermarkets in the U.K., these oven-ready fish fillets set about showing that healthy eating, delicious flavors and sustainability needn't be mutually exclusive. What's more, the price point of approximately $7.5 per meal is designed to be accessible.
“This new launch continues Fish Said Fred’s mission to help people fall in love with tasty, healthy and responsibly sourced fish, whilst maintaining our positioning of being accessible to UK families,” said Lisa Cowell, head of brand at New England Seafood.
Image Credit: New England Seafood
This new range of fish fillets comprises three different versions, namely sea bass fillets with creamy pesto crumb, cheesy smoked haddock and cod kyiv. Available in Tesco supermarkets in the U.K., these oven-ready fish fillets set about showing that healthy eating, delicious flavors and sustainability needn't be mutually exclusive. What's more, the price point of approximately $7.5 per meal is designed to be accessible.
“This new launch continues Fish Said Fred’s mission to help people fall in love with tasty, healthy and responsibly sourced fish, whilst maintaining our positioning of being accessible to UK families,” said Lisa Cowell, head of brand at New England Seafood.
Image Credit: New England Seafood
Trend Themes
1. Responsible Sourcing of Fish - There is an opportunity for sustainable and responsibly sourced fish products to take a larger share of the market and appeal to environmentally conscious consumers.
2. Convenient Oven-ready Meals - Convenience is a key trend in the food industry and there is an opportunity to create more pre-prepared, oven-ready meal options for busy consumers.
3. Affordable Healthy Eating - As consumers become more health-conscious, there is an opportunity to create healthy, sustainably sourced meal options that are priced within reach of a diverse range of consumers.
Industry Implications
1. Food Retail - Grocery retailers can capitalize on the trend toward sustainably sourced, convenient, and affordable meal options to attract and retain environmentally conscious consumers.
2. Fish Farming - Fish farms can differentiate themselves by emphasizing their commitment to ethical and sustainable practices, and by developing new products that cater to consumers looking for responsibly sourced fish options.
3. Meal Kit Delivery Services - Meal kit delivery services can incorporate responsibly sourced fish into their recipes and offerings, appealing to customers who want the convenience and customization of meal kits while also supporting sustainable practices.
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