The Young’s Seafood Red Thai Infused Salmon is Launching at Asda
Michael Hemsworth — October 20, 2021 — Marketing
References: youngsseafood & foodbev
The Young’s Seafood Red Thai Infused Salmon has been announced by the Eight Fifty Food Group-owned brand as a new offering for the UK market that will provide shopper with an easy way to enjoy a premium meal at anytime.
The salmon is marinated in a Thai marinade and infused with the flavors of garlic, paprika, chili, coconut milk, coriander, lemongrass and parsley. The salmon is being launched in Asda supermarkets where it will be priced at £3.50 for two boneless fillets that come in at 220-grams.
Marketing Controller at Young’s Seafood Marina Richardson spoke on the new Young’s Seafood Red Thai Infused Salmon saying, "Over the past year we’ve seen shoppers eating at home more often and the Red Thai Infused Salmon works well as it can satisfy both lunchtime and evening meal occasions. Investment into new product development at Young’s is a key priority for us as we continue to drive the market across chilled and frozen, and this latest launch is another great demonstration of our industry-leading innovation."
The salmon is marinated in a Thai marinade and infused with the flavors of garlic, paprika, chili, coconut milk, coriander, lemongrass and parsley. The salmon is being launched in Asda supermarkets where it will be priced at £3.50 for two boneless fillets that come in at 220-grams.
Marketing Controller at Young’s Seafood Marina Richardson spoke on the new Young’s Seafood Red Thai Infused Salmon saying, "Over the past year we’ve seen shoppers eating at home more often and the Red Thai Infused Salmon works well as it can satisfy both lunchtime and evening meal occasions. Investment into new product development at Young’s is a key priority for us as we continue to drive the market across chilled and frozen, and this latest launch is another great demonstration of our industry-leading innovation."
Trend Themes
1. Flavor-infused Seafood - Opportunity for seafood brands to innovate by incorporating exotic and bold flavors into their products.
2. Convenient Premium Meals - Opportunity for food brands to meet the increasing demand for convenience without sacrificing quality in the meal offering.
3. Increased At-home Dining - Opportunity for food and grocery brands to create products that cater to the growing trend of eating at home more often.
Industry Implications
1. Seafood Industry - Seafood brands can invest in flavor innovation to cater to customers who are looking for a premium and unique dining experience.
2. Food Industry - Food brands can create more convenient and premium meal offerings to cater to customers who are looking for quality meals that are easy to prepare at home.
3. Grocery Industry - Grocery brands can offer a larger variety of convenient and premium meal options to meet the increasing demand for at-home dining.
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