'YODECIDO' Recaps Election News from a Hispanic Perspective
Laura McQuarrie — October 30, 2015 — Pop Culture
References: nbcumv & latinocentric
Telemundo and NBC News are now coming together for coverage of the United States election with a platform called 'YODECIDO,' or 'I Decide.'
The digital media site targets young millennials between the ages of 18 to 34, especially because it's estimated that "50,000 Hispanics turn 18 and become eligible to vote each month," and this group plays a huge part in deciding the future of the country.
There are several ways to tune into the content shared through #YODECIDO. The 2016 presidential race can be viewed through social TV, the Hispanic news app for the Apple Watch, or even a dedicated WhatsApp channel. Award-winning anchors María Celeste Arrarás and José Díaz-Balart will be leading the coverage, while 10 correspondents will also be contributing to news stories on the presidential race.
The digital media site targets young millennials between the ages of 18 to 34, especially because it's estimated that "50,000 Hispanics turn 18 and become eligible to vote each month," and this group plays a huge part in deciding the future of the country.
There are several ways to tune into the content shared through #YODECIDO. The 2016 presidential race can be viewed through social TV, the Hispanic news app for the Apple Watch, or even a dedicated WhatsApp channel. Award-winning anchors María Celeste Arrarás and José Díaz-Balart will be leading the coverage, while 10 correspondents will also be contributing to news stories on the presidential race.
Trend Themes
1. Political Latino Platforms - Creating digital media platforms that provide election news from a Hispanic perspective.
2. Youth Voting Engagement - Targeting young millennials to increase their participation in the democratic process and exercise their voting rights.
3. Social TV and Mobile Apps - Utilizing social TV and mobile apps to deliver election coverage and engage audiences.
Industry Implications
1. Media and News - Developing innovative platforms and channels for diverse political coverage.
2. Technology and Communication - Creating mobile apps and social TV platforms to deliver election news and engage viewers.
3. Political Campaigns and Organizations - Leveraging digital media and social platforms to engage and inform Hispanic voters.
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