These New Go Mate Drinks are an Energy Drink Alternative
Michael Hemsworth — November 25, 2022 — Lifestyle
References: gomatedrinks & foodbev
These Go Mate drinks are being launched as a new range of refreshments for consumers to enjoy in place of traditional energy drinks to boost their alertness. The drinks are formulated with a smart drink system that includes the South American herb, Yerba Mate and additional nootropics with fruit juices to boot. The beverages maintain a sugar-free recipe that's all-natural and will provide a boost to energy levels without having to reach for sugar and caffeine-packed alternatives.
Co-Founder Guido Rosales spoke on the Go Mate drinks saying, "We are incredibly excited to launch our first range of Go Mate drinks. After a long process of working with the ingredients to create the perfect blend of healthy energy, we are looking forward to hearing what our community has to say.”
Co-Founder Guido Rosales spoke on the Go Mate drinks saying, "We are incredibly excited to launch our first range of Go Mate drinks. After a long process of working with the ingredients to create the perfect blend of healthy energy, we are looking forward to hearing what our community has to say.”
Trend Themes
1. Healthy Energy Drinks - The trend of creating natural and healthy energy drinks is disruptive and opens up opportunities to create innovative drink formulations using alternative ingredients.
2. Sugar-free Beverages - Sugar-free beverages are becoming more popular as consumers seek alternatives to traditional energy drinks that are loaded with sugar and artificial sweeteners.
3. Nootropic Formulations - The addition of nootropics to beverages opens up new possibilities for creating functional beverages that can improve cognitive performance and mental clarity.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of healthy energy drinks by developing new formulations that use natural ingredients to provide consumers with a healthy and functional energy boost.
2. Natural Foods Industry - As consumers become more health-conscious, the natural foods industry can create beverages and snacks that cater to this segment of the market, emphasizing the use of natural ingredients and nootropics.
3. Sports and Fitness Industry - The sports and fitness industry can tap into the trend of sugar-free energy drinks by creating formulations that are specifically tailored for athletes and fitness enthusiasts, providing them with a healthy and effective performance boost.
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