The Yellow Pages Redwoods Treehouse Eatery is High Class
Vivian Lau — June 12, 2012 — Art & Design
References: yellowtreehouse.co.nz & fastcodesign
Initially open for only a month in 2009, the Yellow Pages Redwood Treehouse has recently begun welcoming guests again to its humble treetop lodgings!
The architectural masterpiece is based in a forest in north Auckland. The cage-like design winds around the redwood tree trunk and runs a connecting 600 meter walkway across the beautiful canopy to the ground. It is available for booking as a wedding or private party venue, though keep in mind it can only hold 30 people! If you're looking for the backdrop to beat, this is the place to give you and your guests their dream photo-opt (and a new profile picture).
How this marketing initiative relates to the core values of Yellow Pages (the press release beckons us to see the company in a new light), I'm not sure, but at least it is a memorable stunt!
The architectural masterpiece is based in a forest in north Auckland. The cage-like design winds around the redwood tree trunk and runs a connecting 600 meter walkway across the beautiful canopy to the ground. It is available for booking as a wedding or private party venue, though keep in mind it can only hold 30 people! If you're looking for the backdrop to beat, this is the place to give you and your guests their dream photo-opt (and a new profile picture).
How this marketing initiative relates to the core values of Yellow Pages (the press release beckons us to see the company in a new light), I'm not sure, but at least it is a memorable stunt!
Trend Themes
1. Elevated Dining Experiences - The popularity of treetop restaurants like the Yellow Pages Redwood Treehouse presents opportunities for restaurants to create unique and memorable dining experiences.
2. Eco-friendly Architecture - The cage-like design of the Yellow Pages Redwood Treehouse showcases the demand for sustainable and environmentally conscious architectural innovations in the hospitality industry.
3. Instagrammable Venues - The Yellow Pages Redwood Treehouse demonstrates the increasing desire for venues that offer picturesque backdrops, presenting opportunities for businesses to create visually appealing spaces for social media sharing.
Industry Implications
1. Hospitality - The treetop restaurant trend provides the hospitality industry with a chance to offer unique dining experiences that attract customers and differentiate themselves from competitors.
2. Event Planning - The availability of treetop venues like the Yellow Pages Redwood Treehouse creates new opportunities for event planners to organize unforgettable weddings or private parties surrounded by stunning natural beauty.
3. Sustainable Architecture - The eco-friendly design of the Yellow Pages Redwood Treehouse showcases the potential for sustainable architecture to transform the hospitality industry, inspiring architects and designers to create more environmentally conscious structures.
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