The 'Randy' Yellow Pages Commercial is Buff and Hilarious
Shelby Lee Walsh — April 5, 2010 — Pop Culture
References: yellowpages & adsoftheworld
Toronto, Canada advertising agency Taxi 2 has done a great job at bringing the chuckles for this recent Yellow Pages commercial. With help from Executive Creative Director Lance Martin, Art Director Troy McGuinness and the "99% muscle, 1% tiny swimsuit" that is 'Randy,' this television spot is truly memorable.
This Yellow Pages commercial stresses that their iPhone app is useful to find whatever you want, whenever you want (no matter how bizarre).
Implications - If you too have found yourself guilty in looking up unusual things on Google or in the Yellow Pages, than this commercial is sure to appeal to you!
This Yellow Pages commercial stresses that their iPhone app is useful to find whatever you want, whenever you want (no matter how bizarre).
Implications - If you too have found yourself guilty in looking up unusual things on Google or in the Yellow Pages, than this commercial is sure to appeal to you!
Trend Themes
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Industry Implications
1. Advertising - Disruptive innovation opportunity: Utilize unconventional and humorous approaches to advertising that can create a memorable brand identity.
2. Mobile App Development - Disruptive innovation opportunity: Focus on developing mobile applications that offer convenient and efficient access to various services or information.
3. Branding - Disruptive innovation opportunity: Experiment with unconventional branding strategies that break traditional norms and capture consumers' attention.
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