Ybee Iced Coffee Provides Focused Energy in a Relaxed Way
Michael Hemsworth — September 5, 2024 — Lifestyle
References: ybeedrinks & foodbev
Ybee Iced Coffee is making its debut in the UK market with a functional beverage that's perfect for consumers to try out this fall as a way to enjoy focused energy in a jitter-free way.
The canned iced coffee is crafted with premium espresso and formulated with cold-pressed CBD in the mix to help combat against feels of anxiety and brain fog. The product will be manufactured in the UK and won't feature any artificial sweeteners or flavorings in the mix. The drink responds to alternative energy and wellness demands as consumers seek out ways to optimize their everyday routine.
Co-Founder Conor D'Arcy spoke on the Ybee Iced Coffee saying, "It’s taken two years to get here but we were adamant to bring a functional blend, jitter-free iced coffee to the market. We wanted a drink that provided both focus and energy that was a healthier alternative to the current market options.”
The canned iced coffee is crafted with premium espresso and formulated with cold-pressed CBD in the mix to help combat against feels of anxiety and brain fog. The product will be manufactured in the UK and won't feature any artificial sweeteners or flavorings in the mix. The drink responds to alternative energy and wellness demands as consumers seek out ways to optimize their everyday routine.
Co-Founder Conor D'Arcy spoke on the Ybee Iced Coffee saying, "It’s taken two years to get here but we were adamant to bring a functional blend, jitter-free iced coffee to the market. We wanted a drink that provided both focus and energy that was a healthier alternative to the current market options.”
Trend Themes
1. Functional Beverages - Emerging as a favored choice, functional beverages like CBD-infused iced coffee respond to the growing consumer interest in beverages that offer health benefits beyond hydration.
2. Jitter-free Energy Drinks - Targeting those who seek steady energy without the common side effects, jitter-free energy drinks provide a balanced alternative to traditional caffeine products.
3. Cbd-enhanced Products - The integration of CBD into various product categories, such as iced coffee, highlights a trend towards utilizing cannabinoid properties for added functional benefits.
Industry Implications
1. Beverage Industry - The beverage industry is experiencing significant innovation as brands develop products that cater to the wellness and functionality demands of modern consumers.
2. Health and Wellness Industry - With an increased focus on overall well-being, the health and wellness industry encompasses products like CBD-infused iced coffee that combine mental and physical benefits.
3. Cannabis Industry - The growing acceptance and legalization of cannabis drive the expansion of the cannabis industry into new markets, leading to creative infusions such as CBD in everyday consumables like iced coffee.
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