Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Nootropic Coffee Alternative Beverages

Clean the Sky - Positive Eco Trends & Breakthroughs

vybey Braincare Smart Focus Has a Mushroom-Based Formula

— August 7, 2024 — Lifestyle
vybey Braincare Smart Focus has been announced by the nootropic nutrition brand as a coffee alternative for consumers to incorporate into their routine as a way to enjoy a boost to alertness.

The product boasts a medicinal mushroom-based formula that puts nootropics and adaptogens in the spotlight that will deliver sustained alertness throughout the day. The product comes in two flavors including Matcha and Cacao, which are both easy for consumers to mix up in place of their morning cup of coffee or afternoon pick-me-up.

vybey Braincare Smart Focus is making its way to the UK and Europe now, and boasts a series of additional benefits over coffee aside from boosting energy and alertness. This includes antioxidant benefits, reduced inflammation, increased endurance and improved concentration thanks to chaga mushroom, turmeric, maca root and lion's mane mushroom in the mix, respectively.
Trend Themes
1. Mushroom-based Beverages - Mushroom-based beverages are emerging as functional alternatives to traditional coffee, enhancing alertness with nootropic and adaptogenic properties.
2. Functional Drinks with Antioxidants - Functional drinks infused with antioxidants offer health-conscious consumers enhanced benefits like reduced inflammation and increased endurance.
3. Nootropic Supplement Integration - Integrating nootropic supplements into daily beverages represents a new frontier for enhancing cognitive performance and overall concentration levels naturally.
Industry Implications
1. Functional Beverage Industry - The functional beverage industry is expanding with innovative drinks that offer not only energy boosts but also comprehensive health benefits.
2. Nutraceuticals Sector - The nutraceuticals sector is witnessing growth with products that integrate medicinal ingredients like mushrooms for cognitive and physical wellness.
3. Health and Wellness Market - The health and wellness market continues to evolve with the introduction of beverages that combine taste, convenience, and multiple health-enhancing properties.
6.6
Score
Popularity
Activity
Freshness