Believe You Will from Guaranteed Rate Leveraged Athletes' Success Stories
Ellen Smith — February 6, 2021 — Marketing
Believe You Will from Guaranteed Rate is an motivational ad spot featuring top athletes with inspiring stories. The brief commercial will air at this year's Super Bowl, and aims to make a big impact in the midst of a tumultuous housing market.
The ad opens with the stories of underdog athletes who achieved their goal by believing in themselves. Erik Weihenmeyer, for example, was the first blind man to climb Mount Everest. Accompanying him are athletes like Dustin Porierer and Ryan Newman, whose success stories are shared by the narrator. By the end of the ad, the voice over connects these inspiring stories to the power of belief, and encourages soon-to-be home owners to keep looking for their perfect home.
Image Credit: Guaranteed Rate
The ad opens with the stories of underdog athletes who achieved their goal by believing in themselves. Erik Weihenmeyer, for example, was the first blind man to climb Mount Everest. Accompanying him are athletes like Dustin Porierer and Ryan Newman, whose success stories are shared by the narrator. By the end of the ad, the voice over connects these inspiring stories to the power of belief, and encourages soon-to-be home owners to keep looking for their perfect home.
Image Credit: Guaranteed Rate
Trend Themes
1. Motivational Advertising - There may be opportunities for companies to advertise motivational content that promotes their brand.
2. Inspirational Storytelling in Advertising - Companies can create ads that focus on telling inspiring stories, which may attract and retain viewers more effectively.
3. Brands Leveraging Athlete Success Stories - Companies can use athlete success stories to promote their brand and connect with consumers on a personal level.
Industry Implications
1. Advertising - Advertising agencies can create campaigns that use motivational and inspirational content to attract viewers.
2. Athletic Gear and Apparel - Athletic brands can partner with successful athletes to showcase their products while telling their stories of success.
3. Real Estate - Real estate companies can create ads that promote the idea of finding the perfect home through believing in oneself.
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