These WR/BR To-Go Kits Turn Cafeteria Grub Into Convenient Fast Food
Amelia Roblin — October 11, 2016 — Eco
References: behance.net & packageinspiration
Cafeteria-style restaurants called milkbars are still common in much of Eastern Europe especially, and the WR/BR kit makes it possible to experience this pre-made food in a more comfortable way. It isn't uncommon for a bunch of strangers to be sitting together awkwardly as they shovel down their meat and potatoes, so designer Viktoria Mannsberger thought it would be nice to have the option to do takeaway.
Central to the WR/BR collection is a glass food container that's microwave-safe. This gets bundled within a cardboard carrier that holds all of your cutlery. An integrated handle makes it easy to transport your meal from the milchbar to the park or home, where you can enjoy it in the company of your friends. WR/BR is eco, reusable, and brings the option of fast food dining to an otherwise sit-down space.
Central to the WR/BR collection is a glass food container that's microwave-safe. This gets bundled within a cardboard carrier that holds all of your cutlery. An integrated handle makes it easy to transport your meal from the milchbar to the park or home, where you can enjoy it in the company of your friends. WR/BR is eco, reusable, and brings the option of fast food dining to an otherwise sit-down space.
Trend Themes
1. Personal Takeout Packaging - The trend of offering personal takeout packaging for cafeteria-style restaurants provides opportunities for eco-friendly, reusable, and convenient fast food options.
2. Microwave-safe Glass Containers - The trend toward using microwave-safe glass containers for meals creates opportunities for innovative packaging designs that cater to the needs of modern diners.
3. Fast Food Dining in Sit-down Spaces - The trend of offering fast food dining in sit-down spaces offers opportunities for new business models that cater to changing consumer preferences.
Industry Implications
1. Food Packaging Industry - The food packaging industry has opportunities to develop eco-friendly, reusable, and innovative packaging designs that cater to the needs of modern diners.
2. Restaurant Industry - The restaurant industry has opportunities to create new business models that offer fast food dining options in sit-down spaces.
3. Glass Manufacturing Industry - The glass manufacturing industry has opportunities to provide microwave-safe glass containers that are both functional and stylish for meal packaging.
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