The 2008 Pentawards
Elsa Blaine — November 3, 2008 — Marketing
References: thedieline
The 2008 Pentawards for worldwide package design have been announced. The awards include honors for the top package designs in food, beverages, body care and luxury products.
This is a selection of some of my personal favorites from the winners. A new red aluminum Coca-Cola bottle is the Platinum winner in the beverage category. Gloji puts its juice in a light bulb shape and tags it as 'The Juice That Makes You Glow.' Two water bottles are here with gorgeous vessels: Evian looking like a perfume bottle and Lanjaron with a built-in mountain.
In the food category I love the Sultry Sally potato chip bags, the packaged herbs from Waitrose Herbs and the Miaw Miaw cat food tins.
Also here is a body detailer 'shower tool' from Axe, a cool box for laundry soap that looks like a washing machine and the Best in Show, Diamond Award Winner Piper Heidsieck with its upside down Rosé Sauvage by Viktor and Rolf.
This is a selection of some of my personal favorites from the winners. A new red aluminum Coca-Cola bottle is the Platinum winner in the beverage category. Gloji puts its juice in a light bulb shape and tags it as 'The Juice That Makes You Glow.' Two water bottles are here with gorgeous vessels: Evian looking like a perfume bottle and Lanjaron with a built-in mountain.
In the food category I love the Sultry Sally potato chip bags, the packaged herbs from Waitrose Herbs and the Miaw Miaw cat food tins.
Also here is a body detailer 'shower tool' from Axe, a cool box for laundry soap that looks like a washing machine and the Best in Show, Diamond Award Winner Piper Heidsieck with its upside down Rosé Sauvage by Viktor and Rolf.
Trend Themes
1. Innovative Package Design - Opportunity for disruptive innovation in reimagining package designs to attract and engage consumers.
2. Beverage Packaging - Opportunity for disruptive innovation in creating unique and eye-catching packaging designs for beverages.
3. Luxury Product Packaging - Opportunity for disruptive innovation in developing luxurious and high-end packaging designs for luxury products.
Industry Implications
1. Food and Beverage - Opportunity for disruptive innovation in revolutionizing packaging designs for food and beverage products.
2. Beauty and Personal Care - Opportunity for disruptive innovation in creating innovative and visually appealing packaging designs for beauty and personal care products.
3. Fashion and Luxury - Opportunity for disruptive innovation in designing packaging solutions that enhance the luxurious and sophisticated image of high-end products.
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