Zing Zang's Ready-to-Drink Bloody Mary is a Fiery Sipper
Laura McQuarrie — March 6, 2023 — Lifestyle
References: zingzang & prnewswire
A proprietary blend of seven real vegetable juices, plus bold seasonings and spices are the ingredients that go into the newest ready-to-drink Bloody Mary by Zing Zang.
For those who want to have a hand in the process of making their own drinks, Zing Zang also newly introduced the Zing Zang Blazing Bloody Mary Mix. This Zing Zang Blazing Bloody Mary Mix boasts the popular taste of the classic Zing Zang Bloody Mary Mix but hotter.
"Our research shows that up to 70% of Bloody Mary consumers add hot sauce to their Bloody Marys, which isn't surprising, as spicy food and beverage continues to explode in popularity across the country," says E.G. Fishburne, VP Marketing at Chicago-based Zing Zang.
For those who want to have a hand in the process of making their own drinks, Zing Zang also newly introduced the Zing Zang Blazing Bloody Mary Mix. This Zing Zang Blazing Bloody Mary Mix boasts the popular taste of the classic Zing Zang Bloody Mary Mix but hotter.
"Our research shows that up to 70% of Bloody Mary consumers add hot sauce to their Bloody Marys, which isn't surprising, as spicy food and beverage continues to explode in popularity across the country," says E.G. Fishburne, VP Marketing at Chicago-based Zing Zang.
Trend Themes
1. Spicy Canned Cocktails - Opportunity for beverage companies to innovate and introduce spicy variations of their canned cocktails.
2. DIY Cocktail Mixes - Opportunity for brands to create DIY versions of their canned cocktails to give customers more control over the flavor.
3. Spicy Beverage Trend - The growing popularity of spicy food and beverage paves the way for companies to experiment with spicy cocktail flavors.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can capitalize on the popularity of spicy drinks by introducing new ones and offering DIY cocktail mixes.
2. Canned Drinks - The trend of spicy canned cocktails creates opportunities for companies to create new offerings and introduce spicy flavor variations.
3. Ready-to-drink Beverages - Ready-to-drink beverage companies can take advantage of the growing spicy drink trend by introducing new spicy flavor options.
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