The Kraay Family Creates the World's Largest QR Code Using Farm Land
Michael Hines — September 12, 2012 — Marketing
References: edmonton.ctvnews & dvice
The Kraay family in Alberta, Canada, has created the world's largest QR code using a field of corn. When scanned, the code takes you to the family's website. The code can only be seen from above and only works when scanned from a helicopter (don't try scanning the picture.) As an added bonus, the family's QR code corn field also doubles as a maze. Should you get tired of walking through the corn maze, the family also holds pig races.
Don't be surprised if you see the record for the world's largest QR code wrestled away from the Kraay family in the coming months. Using crops as an aerial advertisement is a stroke of genius. Farmers around the world looking to make some extra cash may very well start planting crops to spell out messages or QR codes.
Don't be surprised if you see the record for the world's largest QR code wrestled away from the Kraay family in the coming months. Using crops as an aerial advertisement is a stroke of genius. Farmers around the world looking to make some extra cash may very well start planting crops to spell out messages or QR codes.
Trend Themes
1. Aerial QR Codes - The use of crops as aerial QR codes presents potential opportunities for disruptive innovation in advertising, agriculture and tourism industries.
2. Crop Messaging - Farmers may start planting crops to spell out messages or QR codes, creating a new opportunity for crop messaging as a marketing tool.
3. Interactive Farm Tourism - The combination of corn maze and pig races can spur interactive farm tourism opportunities in the future.
Industry Implications
1. Advertising - The use of aerial advertising with QR code crops can disrupt traditional marketing strategies, especially in industries that rely on outdoor advertising like the entertainment and sports industries.
2. Agriculture - Crop messaging can create a new revenue stream for farmers and disrupt traditional crop planting methods, especially since farmers can sell each message or QR code as ad space.
3. Tourism - Interactive farm tourism can be a new opportunity, leveraging new experiences like crop mazes, pig races and other agricultural attractions for family entertainment or agri-tourism events.
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