Ago Perrone Created 'Mindshine' for World Meditation Day
Laura McQuarrie — May 22, 2019 — Lifestyle
References: the-connaught & barmagazine
To mark World Meditation Day, Ago Perrone of The Connaught Bar created a cocktail in partnership with Will Williams’s Beeja Meditation and Three Spirit. The finished product brings together the unlikely combination of mixology and mindfulness.
The non-alcoholic drink, dubbed Mindshine, was inspired by the benefits of meditation and aims to capture the power of nature through the use of natural botanicals. Some of the key components of the drink include: Three Spirit, evaporated vermouth, a cocoa husk infusion and bergamot oil water.
To underline the importance of mental health and overall well-being on World Meditation Day, especially within the hospitality industry, the unconventional cocktail was served following a guided meditation from expert Will Williams.
The non-alcoholic drink, dubbed Mindshine, was inspired by the benefits of meditation and aims to capture the power of nature through the use of natural botanicals. Some of the key components of the drink include: Three Spirit, evaporated vermouth, a cocoa husk infusion and bergamot oil water.
To underline the importance of mental health and overall well-being on World Meditation Day, especially within the hospitality industry, the unconventional cocktail was served following a guided meditation from expert Will Williams.
Trend Themes
1. Natural Botanical Cocktails - The rise of natural ingredients and herbal remedies in cocktails is a disruptive innovation opportunity for mixologists catering to health-conscious and eco-friendly consumers.
2. Mindful Drinking - The integration of mindfulness practices in the creation and consumption of cocktails is a disruptive innovation opportunity for mixologists in the wellness and hospitality industries.
3. Meditation-inspired Beverages - The trend of creating non-alcoholic drinks inspired by meditation and wellness is a disruptive innovation opportunity for beverage companies targeting health-conscious consumers.
Industry Implications
1. Mixology - Mixology is an industry that can benefit from incorporating the trend of natural ingredients and mindfulness practices in the creation of cocktails.
2. Wellness - The wellness industry can benefit from including meditation-inspired cocktails and beverages in their product line for health-conscious consumers.
3. Beverage Manufacturing - Beverage manufacturing companies can create non-alcoholic drinks that appeal to consumers who prioritize mindfulness and well-being, by using natural ingredients and adopting mindful practices.
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