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The New World Cup Pepsi Ad Lets Users Choose Their Own Journey
Michael Baxter — April 9, 2014 — Marketing
Pepsi is one of those names that comes up when you think of good advertising so the new World Cup Pepsi ad is par for the course. This ad is doing something that many ads don't do though by letting users choose how the video will play out as it goes.
This Pepsi clickable ad is getting World Cup soccer fans excited for the upcoming event by giving a fresh and exciting ad for soccer fans to enjoy. Much like the old Goosebumps 'choose your scare' books, this ad lets you change the course of the action by simply clicking on the screen at the right time.
From Janelle Monet to Messi, there is more than enough star power in the ad, but it's the interactive aspect that puts it over the top.
This Pepsi clickable ad is getting World Cup soccer fans excited for the upcoming event by giving a fresh and exciting ad for soccer fans to enjoy. Much like the old Goosebumps 'choose your scare' books, this ad lets you change the course of the action by simply clicking on the screen at the right time.
From Janelle Monet to Messi, there is more than enough star power in the ad, but it's the interactive aspect that puts it over the top.
Trend Themes
1. Clickable Ads - Opportunity for brands to engage with audiences by allowing them to interact with the content and make choices.
2. Interactive Advertising - The use of interactive elements in advertising to create a more engaging and personalized experience for viewers.
3. User-centric Marketing - Marketing strategies that focus on putting the user in control and allowing them to shape their own experience.
Industry Implications
1. Advertising - Disruptive innovation opportunity for brands to create more immersive and interactive ad experiences.
2. Sports Marketing - Opportunity for sports brands to engage with fans in a unique way using interactive ads and customized content.
3. Digital Entertainment - Opportunity to revolutionize the entertainment industry by incorporating interactivity and user engagement in ads and content.
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