From Uplifting Athlete Ads to Winter-Embracing Sports Ads
Michael Hemsworth — August 30, 2014 — Marketing
It's no surprise that the reigning supreme of the athletic apparel world is skilled when it comes to product advertisement, which is where this collection of Nike marketing examples comes to show some of the finest examples. The iconic brand is renowned the world over for its legendary slogan, but what's also prevalent is the company's involvement and sponsorship with various sporting events ranging from golf to the World Cup.
If there's a defining factor that all these Nike marketing examples share, it's about creating a lifestyle; the athletic brand is seasoned with making goods designed for an active lifestyle, but what they have and will continue focusing on for years to come is creating new consumer segments by creating an image of health and wellness unlike anything we've seen.
If there's a defining factor that all these Nike marketing examples share, it's about creating a lifestyle; the athletic brand is seasoned with making goods designed for an active lifestyle, but what they have and will continue focusing on for years to come is creating new consumer segments by creating an image of health and wellness unlike anything we've seen.
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