The WHO Launched a Prevention Campaign with a Virtual Persona
Daniel Johnson — April 7, 2020 — Social Media
References: who.int & mobilemarketer
The World Health Organization launched a prevention campaign for COVID-19 featuring a virtual influencer. The virtual influencer is named Knox Frost, and the virtual character was created by a social data firm named Influential. The virtual influencer was designed as a 20-year-old living in Atlanta who provides recommendations on how to alleviate loneliness and anxiety.
The prevention campaign was initially launched through an Instagram post informing about the partnership with the Who and a link to a website that accepts donations of $25.
The CEO of Influential, Ryan Detert, made a statement about the campaign, "As we've all seen in the media, Gen Z and Millennials need to take this to heart. Having a voice like Knox's will certainly raise awareness, reinforce COVID-19 best practices, and drive donations for WHO.”
Image Credit: WHO
The prevention campaign was initially launched through an Instagram post informing about the partnership with the Who and a link to a website that accepts donations of $25.
The CEO of Influential, Ryan Detert, made a statement about the campaign, "As we've all seen in the media, Gen Z and Millennials need to take this to heart. Having a voice like Knox's will certainly raise awareness, reinforce COVID-19 best practices, and drive donations for WHO.”
Image Credit: WHO
Trend Themes
1. Virtual Influencer Marketing - Using virtual influencers in marketing campaigns can raise awareness and drive donations for non-profit organizations.
2. Prevention Campaigns - Creating prevention campaigns using virtual influencers can effectively communicate health recommendations to younger generations.
3. Social Data Analytics - Social data firms like Influential can leverage their capabilities to create virtual influencers that resonate with specific target audiences.
Industry Implications
1. Non-profit Organizations - Non-profit organizations can benefit from using virtual influencers to promote and raise donations for important causes.
2. Marketing and Advertising - The marketing and advertising industry can explore new opportunities by incorporating virtual influencers into their campaigns.
3. Social Media Analytics - Companies specializing in social data analytics can offer unique solutions for creating and managing virtual influencers.
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