WON SOJU Brings Traditionally Distilled Soju to the US
Laura McQuarrie — September 26, 2023 — Lifestyle
References: wonsoju & dailybruin
Korean-American musician Jay Park is bringing his Korean spirit brand WON SOJU to the United States, bringing the all-natural and premium taste to soju to a new audience beyond South Korea. The brand offers three traditionally distilled varieties, each at a different level of alcohol. While Original comes in at 22%, WON SOJU Spirit boasts 24% and Classic rounds out the trio at the highest level, 28%.
Soju has piqued the interest of Americans seeking unique and diverse alcoholic beverages and brands like WON SOJU are tapping into this curiosity by not only introducing the authentic flavors of this traditional Korean distilled spirit but also by framing it in a way that resonates with American consumers. Soju's versatility and lower alcohol content align with the desire for lighter and more socially conscious drinking options in the American market.
Soju has piqued the interest of Americans seeking unique and diverse alcoholic beverages and brands like WON SOJU are tapping into this curiosity by not only introducing the authentic flavors of this traditional Korean distilled spirit but also by framing it in a way that resonates with American consumers. Soju's versatility and lower alcohol content align with the desire for lighter and more socially conscious drinking options in the American market.
Trend Themes
1. Premium Soju Spirits - Authentic Korean soju brands like WON SOJU are introducing traditionally distilled varieties to the US market, appealing to the growing interest in unique and diverse alcoholic beverages.
2. Curiosity for Soju - The rising curiosity for soju among Americans is driving the introduction of Korean soju brands like WON SOJU, which aim to bring the authentic flavors of this traditional distilled spirit to a new audience.
3. Versatile and Socially Conscious Drinking - American consumers are seeking lighter and more socially conscious drinking options, making soju, with its versatility and lower alcohol content, an appealing choice for brands like WON SOJU to tap into.
Industry Implications
1. Alcoholic Beverages - Authentic Korean soju brands like WON SOJU are disrupting the alcoholic beverages industry by introducing traditionally distilled varieties to the US market.
2. Alcohol Distribution - The introduction of Korean soju brands like WON SOJU to the US market is disrupting the alcohol distribution industry by offering American consumers a new and unique option for their drinking habits.
3. Beverage Marketing - Brands like WON SOJU are disrupting the beverage marketing industry by tapping into the rising curiosity for soju among Americans and framing it in a way that resonates with their preferences for lighter and socially conscious options.
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