Spirit Of Gallo Will Expand Access to Soju in the US
Michael Hemsworth — December 23, 2023 — Lifestyle
References: spiritofgallo & preparedfoods
Spirit Of Gallo has announced a partnership with LOTTE Chilsung Beverage Co., Ltd. that will help to greatly expand access to soju in the US in response to increasing consumer interest in the alcohol product.
The partnership will see increased availability of Soonhari, Chum Churum and Saero across the US, which will come as welcome news to avid fans of the alcoholic Korean refreshment. Soonhari will take the reigns when it comes to flavored soju with Apple, Grape, Peach, Citron, Yogurt, Strawberry and Apple Mango flavors, while Chum Churum will be unflavored and Saero will offer a zero sugar variant.
The Spirit Of Gallo partnership with the LOTTE Chilsung Beverage Co., Ltd. will see distribution starting in January 2024 and responds to 21 or older Gen Z consumers seeking out diverse alcohol products.
The partnership will see increased availability of Soonhari, Chum Churum and Saero across the US, which will come as welcome news to avid fans of the alcoholic Korean refreshment. Soonhari will take the reigns when it comes to flavored soju with Apple, Grape, Peach, Citron, Yogurt, Strawberry and Apple Mango flavors, while Chum Churum will be unflavored and Saero will offer a zero sugar variant.
The Spirit Of Gallo partnership with the LOTTE Chilsung Beverage Co., Ltd. will see distribution starting in January 2024 and responds to 21 or older Gen Z consumers seeking out diverse alcohol products.
Trend Themes
1. Expanding Soju Market - The partnership between Spirit Of Gallo and LOTTE Chilsung Beverage Co., Ltd. will greatly expand access to soju in the US, tapping into the increasing consumer interest in the alcohol product.
2. Flavored Soju Varieties - Soonhari's range of flavored soju, including Apple, Grape, Peach, Citron, Yogurt, Strawberry, and Apple Mango flavors, presents an opportunity for innovative and diverse alcoholic beverages.
3. Zero Sugar Soju - The introduction of Saero's zero sugar variant opens up possibilities for health-conscious consumers, providing a disruptive option in the soju market.
Industry Implications
1. Alcoholic Beverage Distribution - The partnership between Spirit Of Gallo and LOTTE Chilsung Beverage Co., Ltd. will require efficient distribution channels to meet the increased demand for soju in the US market.
2. Flavored Alcoholic Beverages - The introduction of Soonhari's range of flavored soju presents an opportunity for the alcoholic beverage industry to cater to consumers seeking unique and customized flavors.
3. Health-conscious Alcoholic Beverages - Saero's zero sugar variant of soju taps into the growing market of health-conscious consumers, offering an enticing option for those looking for lower-sugar alcoholic options.
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