Greg Ponesse — July 11, 2006 — Lifestyle
References: cnn
Pink rubber boots are necessary to avoid fish guts while reeling in red snapper and grouper, but are also a fashion statement and a good way to disguise unmanicured toes.
Lengthy fishing trips should start with mimosas.
Real "fisherwomen" needn't worry about baiting their own hooks -- that's what deck hands are for.
These are some of the unwritten rules of the Fishin' Chix, an elite club of Pensacola women who took to the seas after Hurricane Ivan tore through their upscale neighborhood almost two years ago.
Founder Claudia Espenscheid, a former financial adviser for Merrill Lynch and PaineWebber, has since launched her own plan to expose more women to what she calls "Armani-style fishing."
Lengthy fishing trips should start with mimosas.
Real "fisherwomen" needn't worry about baiting their own hooks -- that's what deck hands are for.
These are some of the unwritten rules of the Fishin' Chix, an elite club of Pensacola women who took to the seas after Hurricane Ivan tore through their upscale neighborhood almost two years ago.
Founder Claudia Espenscheid, a former financial adviser for Merrill Lynch and PaineWebber, has since launched her own plan to expose more women to what she calls "Armani-style fishing."
Trend Themes
1. Women Fishing Clubs - The trend of exclusive, female-only fishing clubs presents opportunities for disruptive innovation in gear and equipment tailored to women.
2. Luxury Fishing - As more women take up fishing as a hobby, there is an opportunity for luxury brands to develop high-end fishing gear and equipment.
3. Fashionable Fishing - Women are increasingly viewing fishing as a fashion statement, creating an opportunity for fashion brands and designers to develop stylish and functional fishing apparel.
Industry Implications
1. Fishing Equipment and Gear - Fishing equipment and gear manufacturers can develop specialized products and marketing strategies targeted specifically toward women.
2. Luxury Goods - Luxury brands can expand their product offerings into the fishing market, developing high-end fishing gear and accessories for affluent women.
3. Fashion and Apparel - Fashion brands and designers can create stylish and functional fishing apparel tailored to women, tapping into the growing trend of fashionable fishing.
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