Moon Juice's Cherry Sleepy Magnesi-Om is an Anniversary Edition
Laura McQuarrie — November 6, 2024 — Lifestyle
Moon Juice's best-selling Magnesi-Om was created long before the rise of the TikTok-viral "sleepy girl mocktail" and for the product's fifth anniversary, the brand debuted a new Cherry Sleepy Magnesi-Om flavored formula.
Inspired by the homemade mocktail for sleep prepared with tart cherry juice, magnesium powder, and unflavored or prebiotic soda, Moon Juice's limited-edition Cherry Sleepy Magnesi-Om Mocktail Kit pairs Cherry Sleepy Magnesi-Om with a custom handblown glass from Hudson Wilder, and a glass cocktail stirrer with a cherry on top.
This formula shares a microdose of plant-based melatonin extracted from organically grown alfalfa and chlorella, non-laxative magnesium bisglycinate and gluconate to support the body’s stress response and relaxation, and L-theanine for quality sleep. This sleep supplement dissolves in water, making it even easier to prepare than the popular social media mocktail.
Inspired by the homemade mocktail for sleep prepared with tart cherry juice, magnesium powder, and unflavored or prebiotic soda, Moon Juice's limited-edition Cherry Sleepy Magnesi-Om Mocktail Kit pairs Cherry Sleepy Magnesi-Om with a custom handblown glass from Hudson Wilder, and a glass cocktail stirrer with a cherry on top.
This formula shares a microdose of plant-based melatonin extracted from organically grown alfalfa and chlorella, non-laxative magnesium bisglycinate and gluconate to support the body’s stress response and relaxation, and L-theanine for quality sleep. This sleep supplement dissolves in water, making it even easier to prepare than the popular social media mocktail.
Trend Themes
1. Limited-edition Sleep Supplements - Brands are creating special edition sleep aids with unique flavors and premium packaging to attract consumers seeking novelty.
2. Plant-based Melatonin Products - Increasing consumer interest in natural and plant-based ingredients drives innovation in sleep supplements incorporating organic melatonin sources.
3. Social Media-inspired Wellness Products - Social media trends like the 'sleepy girl mocktail' are influencing the development of new wellness products that blend entertainment and health benefits.
Industry Implications
1. Nutraceuticals - The nutraceutical industry is expanding with the incorporation of naturally sourced ingredients like plant-based melatonin and stress-relief compounds.
2. Functional Beverages - Functional beverages are evolving to include sleep-promoting ingredients, capitalizing on the rise of wellness-focused consumers looking for multi-use products.
3. Consumer Packaged Goods - Consumer packaged goods companies are leveraging viral social media trends to create innovative product lines that cater to modern wellness needs.
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