Circle K Private Label Wines are Arriving at Over 3,000 Locations
Michael Hemsworth — May 20, 2023 — Lifestyle
The Circle K private label wines are a value-priced range of libations arriving at more than 3,000 locations across 27 states to provide shoppers with a high-quality option to try out this summer.
The wines include the Sunshine Bliss range which is priced at under $8, while the Fine Wines range includes options from $10 to $25, depending on the variety. The wines in the Sunshine Bliss range include Cabernet Sauvignon, Pinot Grigio Colombard, Chardonnay, Moscato, Pink Moscato, Sweet Peach and Sweet Strawberry. The Fine Wines include the Fog Lane Red Blend, Brick & Cole Cabernet, Pine Crest Chardonnay, Momental Pinot Noir, Bella Figura Pinot Grigio and Ivy Ridge Sauvignon Blanc.
Senior Vice President, Global Merchandising Sophie Provencher spoke on the Circle K private label wines saying, "Our wines are curated specifically for customers seeking both quality and convenience. By expanding into this category, we are diversifying our adult beverage offering with an exclusive, exceptional wine experience for our Circle K customers at a great price point for everyday occasions.”
The wines include the Sunshine Bliss range which is priced at under $8, while the Fine Wines range includes options from $10 to $25, depending on the variety. The wines in the Sunshine Bliss range include Cabernet Sauvignon, Pinot Grigio Colombard, Chardonnay, Moscato, Pink Moscato, Sweet Peach and Sweet Strawberry. The Fine Wines include the Fog Lane Red Blend, Brick & Cole Cabernet, Pine Crest Chardonnay, Momental Pinot Noir, Bella Figura Pinot Grigio and Ivy Ridge Sauvignon Blanc.
Senior Vice President, Global Merchandising Sophie Provencher spoke on the Circle K private label wines saying, "Our wines are curated specifically for customers seeking both quality and convenience. By expanding into this category, we are diversifying our adult beverage offering with an exclusive, exceptional wine experience for our Circle K customers at a great price point for everyday occasions.”
Trend Themes
1. Convenience Store Private Label Wine - Opportunity for more convenience stores to offer their own affordable private label wine options.
2. Affordable Fine Wine - Increase in affordable fine wine options available to consumers at convenience stores.
3. Diversifying Adult Beverage Offerings - Efforts to diversify adult beverage offerings, including the addition of exclusive, high-quality private label wine options.
Industry Implications
1. Convenience Store Industry - Opportunity for convenience stores to expand their adult beverage offerings and capitalize on the growing demand for affordable wine options.
2. Private Label Industry - Growing trend of private label products, including wine, creates opportunities for retailers to differentiate themselves and offer exclusive offerings to customers.
3. Wine Industry - Increasing popularity of affordable fine wine and the trend of private label products creates opportunities for wine retailers to expand their offerings and reach new audiences through partnerships with convenience stores.
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