Firstleaf Curates Wine Based on Your Unique Tasting Profile
Grace Mahas — August 20, 2020 — Business
References: page.firstleaf.club
As more consumers opt to have essential items, and comfort items like wine, delivered straight to their door, brands like Firstleaf are flourishing as they offer curated wine selections at wallet-friendly prices.
Firstleaf uses its algorithm to analyze "hundreds of wines and billions of data points" to match each user's unique flavor profile to a wine they will adore. After each delivery, the consumer will rate the wine, updating their profile to be even more in-sync with their preferences.
Firstleaf backs its product so fiercely, the wine delivery brand offers a 100% refund — without consumers having to actually return the bottle.
For first time shoppers, prices begging at $39.95 for six bottles of wine and free shipping.
Image Credit: Shutterstock
Firstleaf uses its algorithm to analyze "hundreds of wines and billions of data points" to match each user's unique flavor profile to a wine they will adore. After each delivery, the consumer will rate the wine, updating their profile to be even more in-sync with their preferences.
Firstleaf backs its product so fiercely, the wine delivery brand offers a 100% refund — without consumers having to actually return the bottle.
For first time shoppers, prices begging at $39.95 for six bottles of wine and free shipping.
Image Credit: Shutterstock
Trend Themes
1. Curated Wine Deliveries - The trend of curated wine deliveries provides consumers with personalized wine selections at affordable prices, disrupting the traditional wine buying experience.
2. Data-driven Flavor Profiling - The trend of using algorithms and data analysis to match consumer flavor profiles with wine selections is disrupting the way consumers discover and purchase wines.
3. Direct-to-consumer Delivery - The trend of direct-to-consumer wine delivery services offers convenience and accessibility, allowing consumers to have wine delivered to their doorstep without leaving their homes.
Industry Implications
1. E-commerce - The e-commerce industry is being disrupted by the trend of curated wine deliveries, as consumers shift towards online platforms to discover and purchase personalized wine selections.
2. Wine and Beverage - The wine and beverage industry is experiencing disruption through the trend of data-driven flavor profiling, revolutionizing how consumers explore and choose wine options based on their individual tastes.
3. Logistics and Delivery - The logistics and delivery industry is being impacted by the trend of direct-to-consumer wine delivery services, providing opportunities for innovative delivery models and efficient supply chain management.
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