Wilshire Gun Range was Granted a Liquor License
Megan Facciuolo — June 3, 2014 — Marketing
References: wilshiregun & foodbeast
Oklahoma City Council just approved a liquor license to a venue that is definitely one of the most unlikely places of all to sell alcohol: the Wilshire Gun Range. Let's just say this could be a hit or miss.
The huge establishment will allow people to take shots -- of alcohol and with their guns. Many people have taken to social media and the media to voice their concerns of mixing weaponry with liquor, but according to the co-owner Jeff Swanson, visitors must shoot before drinking. They will be denied entrance into the shooting range areas after they have ordered a single drink. Employees are also being trained in field sobriety, so that they can detect when people are drunk both in-person and via surveillance cameras.
The huge establishment will allow people to take shots -- of alcohol and with their guns. Many people have taken to social media and the media to voice their concerns of mixing weaponry with liquor, but according to the co-owner Jeff Swanson, visitors must shoot before drinking. They will be denied entrance into the shooting range areas after they have ordered a single drink. Employees are also being trained in field sobriety, so that they can detect when people are drunk both in-person and via surveillance cameras.
Trend Themes
1. Alcohol and Weaponry - The trend of combining alcohol and weaponry in unconventional venues such as gun ranges presents opportunities for disruptive innovation in creating unique experiences and attracting new customers.
2. Social Media Backlash - The trend of social media backlash against venues that merge alcohol and firearms creates opportunities for disruptive innovation in addressing safety concerns and building trust with customers.
3. Safety Measures - The trend of implementing strict safety measures, such as training employees in field sobriety and monitoring drunk individuals via surveillance cameras, opens up opportunities for disruptive innovation in ensuring responsible consumption and preventing incidents.
Industry Implications
1. Hospitality - The hospitality industry can explore disruptive innovation opportunities in creating gun range bars that offer unique experiences by combining alcohol and shooting activities.
2. Law Enforcement and Security - The law enforcement and security industry can explore disruptive innovation opportunities to develop advanced technologies and processes for monitoring and ensuring the safety of venues that merge alcohol and firearms.
3. Public Safety - The public safety industry can explore disruptive innovation opportunities in providing guidelines, regulations, and training programs for venues that mix alcohol and weaponry, aiming to mitigate risks and ensure the well-being of individuals involved.
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