Harridan Vodka Introduces Spooky 'Paranormal Reserve' for Halloween
Niko Pajkovic — October 16, 2021 — Lifestyle
References: harridan & prnewswire
With spooky season in full effect, American vodka maker Harridan Vodka has opted to launch a Halloween-themed 'Paranormal Reserve.' The limited-edition vodka is being offered in a total of just 60 bottles, making it an exceptionally rare collector's item.
In order to imbue the bottles with legitimate spookiness, Harridan had them rested for seven nights in three of American's most well-known haunted houses: the 'Trans-Allegheny Lunatic Asylum,' 'Farm on Round Top Road,' and 'Villisca Axe Murder House.'
As for the actual spirit, the 'Paranormal Reserve' is made from 88 proof, award-winning vodka that is packaged in a custom-made wooden box. The box also includes additional items such as gloves and information regarding each of the haunted houses in which the bottles were rested.
Image Credit: Harridan Vodka
In order to imbue the bottles with legitimate spookiness, Harridan had them rested for seven nights in three of American's most well-known haunted houses: the 'Trans-Allegheny Lunatic Asylum,' 'Farm on Round Top Road,' and 'Villisca Axe Murder House.'
As for the actual spirit, the 'Paranormal Reserve' is made from 88 proof, award-winning vodka that is packaged in a custom-made wooden box. The box also includes additional items such as gloves and information regarding each of the haunted houses in which the bottles were rested.
Image Credit: Harridan Vodka
Trend Themes
1. Limited-edition Collectibles - Creating limited-edition spirits that are rare collectors' items with unique and scary stories and packaging.
2. Experiential Marketing - Combining exclusive experiences and haunted locations with spirits to create one-of-a-kind immersive experiences for consumers.
3. Sustainability Packaging - Using eco-friendly materials and packaging designs for limited edition spirits instead of traditional packaging with more waste.
Industry Implications
1. Alcohol - Innovative producers of spirits can use limited-edition haunted spirits to boost sales by creating unique experiences and stories to attract more consumers.
2. Tourism - Haunted houses and other spooky locations can increase visitor traffic year round by collaborating with alcohol companies and hosting festive events like mini-halloween festivals.
3. Packaging - Sustainable packaging can revolutionize the spirits industry by creating unique and environmentally-friendly packaging that attracts more environmentally conscious consumers who appreciate unique packaging designs.
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