The Whitney Thompson 'Target' Ads are Plus-Sized Gorgeous
Joanne Lam — May 25, 2010 — Pop Culture
After being the first plus-sized model to win 'America's Next Top Model,' Whitney Thompson is kicking off her modeling career with this 'Target' ad campaign for its 'Pure Energy' line. Although the prints from the Whitney Thompson Target ads seem geared towards catalog-style modeling, the campaign is definitely a step up from her previous gigs.
Smiling brightly in a variety of poses, Thompson brings her top model skills to the table in this curvy advertising series.
Smiling brightly in a variety of poses, Thompson brings her top model skills to the table in this curvy advertising series.
Trend Themes
1. Body Positivity Campaigns - Promoting inclusivity and celebrating diverse body types in fashion advertising has become a trend, creating new opportunities for brands to tap into new, underserved markets.
2. Inclusive Fashion Collections - More and more fashion brands are launching collections that accommodate plus-size bodies, presenting an opportunity to expand their offerings and boost profits.
3. Non-traditional Modeling - As consumers demand more diversity in their advertising, brands are turning to non-traditional models to reach new audiences and differentiate themselves within the industry.
Industry Implications
1. Fashion - Fashion brands need to stay current with trends around body positivity and inclusivity in order to cater to diverse audiences and increase sales opportunities.
2. Advertising - Image-conscious consumers are looking for advertising that reflects their own values, making it important for brands to develop more diversified campaigns.
3. Technology - Advancements in body scanning technology, virtual reality, and augmented reality provide new opportunities for brands to create more diverse and inclusive shopping experiences for customers.
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