Barbadillo's White Wine Bottles Boast the Ability to Interact with Devices
Laura McQuarrie — July 26, 2017 — Marketing
References: barbadillo & thinfilm.no
Spain's leading white wine brand, Barbadillo, launched a partnership with Thinfilm that gives consumers the chance to interact with its Castillo de San Diego white wine bottles like never before.
While there are many beverage brands that list websites for consumers to visit and include scannable QR codes to encourage consumers to learn more about a limited-time promotion, Barbadillo's bottles are equipped with NFC technology from Thinfilm to boost interactions. By tapping a smartphone to the neck of a smart wine bottle with Thinfilm's SpeedTap tag, wine drinkers are able to instantly learn more about how they may win a cash prize using a code printed on the inside of the white wine bottle's cork.
While there are many beverage brands that list websites for consumers to visit and include scannable QR codes to encourage consumers to learn more about a limited-time promotion, Barbadillo's bottles are equipped with NFC technology from Thinfilm to boost interactions. By tapping a smartphone to the neck of a smart wine bottle with Thinfilm's SpeedTap tag, wine drinkers are able to instantly learn more about how they may win a cash prize using a code printed on the inside of the white wine bottle's cork.
Trend Themes
1. Smart Packaging - The use of NFC technology in wine bottles opens up opportunities for more interactive and connected packaging experiences.
2. Enhanced Consumer Engagement - Allowing consumers to instantly learn more about promotions and incentives through smart wine bottles creates a more engaging and immersive experience.
3. Gamification in Marketing - The opportunity to win a cash prize through a code printed on the inside of the wine bottle's cork adds a gamification element to the promotion.
Industry Implications
1. Wine & Beverage - The wine industry can take advantage of smart packaging technology to create unique experiences and engage with consumers in a more interactive way.
2. Marketing & Advertising - Marketers can explore the use of gamification and smart packaging to increase consumer engagement with their products and promotions.
3. Technology & Electronics - The use of NFC technology in packaging opens up opportunities for innovation and advancements in the field of smart packaging and connected devices.
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