McVitie’s Created a Limited Run of Its Jaffa Cakes with a Twist
Laura McQuarrie — April 29, 2022 — Lifestyle
References: instagram & famouscampaigns
Fans of McVitie’s Jaffa Cakes have been asking for white chocolate Jaffa Cakes for years and now, a limited-edition run has been created featuring a classic orange flavor center and a light and spongy layer. There are just 40 packs of McVitie’s White Chocolate Jaffa Cakes and for the first time ever, the crackly dark chocolate has been replaced with a sweet and smooth white chocolate coating.
Through the brand's official account on Instagram, fans have the chance to get their hands on one of these exclusive and highly coveted white chocolate Jaffa Cake packs. To put themselves in the running, fans must like the competition post and tag the person who they would most like to share a pack with.
Through the brand's official account on Instagram, fans have the chance to get their hands on one of these exclusive and highly coveted white chocolate Jaffa Cake packs. To put themselves in the running, fans must like the competition post and tag the person who they would most like to share a pack with.
Trend Themes
1. Limited Edition Products - Creating small runs of niche products can generate buzz and excitement among a loyal customer base.
2. Flavor Variations - Introducing new and unique flavors to existing products can create excitement and attract new customers.
3. Social Media Contests - Using social media to engage with customers and offer exclusive products and experiences can create buzz and increase brand loyalty.
Industry Implications
1. Food and Beverage - Restaurants, cafes, and food manufacturers can create limited edition items and introduce new flavors to attract customers and generate excitement.
2. Marketing and Advertising - Marketing and advertising agencies can help businesses create buzz and engagement through social media contests and targeted campaigns.
3. E-commerce - Online retailers can use limited edition items and unique flavor variations to differentiate themselves and attract customers looking for exclusive items.
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